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True or False

1. In the United States, the most rapidly increasing ethnic population is African
Americans.

Answer: false

2. In November, some supermarkets offer consumers a free turkey if the consumers


purchase $200 worth of groceries during the month. This offer is an example of
loyalty marketing programs.

Answer: true

3. A company's news releases should have a variety of themes so that the public
doesn't become bored and and lose interest in the company's activities.

Answer: false

4. An advantage of publicity is that its cost are lower than other forms of promotion

Answer: true

5. Some companies foster community relations by giving their employees leave


from job responsibilities in order to head large-scale charitable efforts.

Answer: true

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