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  • Marketing 6

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    Minas Syd
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    This document discusses key marketing concepts in a true/false quiz format. It covers the definitions of a market and target market, that a marketing mix is not a formal written document but rather a combination of product, price, place and promotion, and that understanding demographics like ethnicity and income is an important part of market segmentation to identify specific customer groups. It also affirms that having time frames for objectives allows a business to determine if goals have been met.

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    This document discusses key marketing concepts in a true/false quiz format. It covers the definitions of a market and target market, that a marketing mix is not a formal written document but rather a combination of product, price, place and promotion, and that understanding demographics like ethnicity and income is an important part of market segmentation to identify specific customer groups. It also affirms that having time frames for objectives allows a business to determine if goals have been met.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    Marketing 6

    Uploaded by

    Minas Syd
    This document discusses key marketing concepts in a true/false quiz format. It covers the definitions of a market and target market, that a marketing mix is not a formal written document but rather a combination of product, price, place and promotion, and that understanding demographics like ethnicity and income is an important part of market segmentation to identify specific customer groups. It also affirms that having time frames for objectives allows a business to determine if goals have been met.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    True or False

    1. People who share similar needs and wants and who can purchase your products
    are called a market.
    Answer: true

    2. Businesses can use database technology to provide products to a specified


    target market.

    Answer: true

    3. A marketing mix is a formal written document which directs activities for a


    specific time.

    Answer: false

    4. In marketing, having a time frame will indicate if an objective has been reached.

    Answer: true

    5. Understanding ethnic backgrounds and household income is part of market


    segmentation

    Answer: true

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