Video
Entrepreneur Books
Business
Own company-products-money
Logo=costumers
Massive integrated colors
90 seconds to detect colors
Colors=logo
Psychological effects
Red: passion/appetite (fast food and sales)
Red and yellow: hunger
Yellow: happiness/positive/caution/excitement
Blue: sky/ocean/security/calm/almost favorite
color/trust/long term company
Green: nature/health/environmentally friendly
Black: sophisticated/ classic/luxurious
Pink: feminine/sweets/desserts
Reading
Our body and mind react to colors that we see. The
meaning of colors is very subjective and depends on
every person but there are colors that have the
same meaning.
The psychology of color is based on the mental and
emotional effects colors have on people in all facets
of life.
Warm colors like red yellow and orange make
people feel warmth feelings and positive emotions.
Cool colors like gray, blue and purple make people
feel calm but also feelings like sadness or
indifference.
There is also a color therapy, it is very ancient, but
some people still use it as an alternative healing
method, for example red is used to stimulate
circulation.
Color can also affect performance; it has been
proven that watching something red before doing an
exam negatively affects a student.
https://www.verywellmind.com/color-psychology-
2795824
 Essay
¿Have you ever thought of the impact colors have in your life? Well they can affect
everything you do in a day, like the food you eat or the products that you buy at the
supermarket. I think that our lives are based in our perception of colors.
The psychology of color is based on the mental and emotional effects that colors have on
people in all facets of life. There are some subjective pieces to color psychology as well as
some more accepted and proven elements.
Colors have different meaning for each person, but some colors have the same effect on
everyone. Warm colors have positive effects on people and provoke feelings like love or
excitement. In the other hand cool colors make people feel calm and security but can also
call to mind feelings of sadness and indifference.
In business, psychology of color is used to attract people to the product or service that is
being promoted, like in fast food businesses the colors that are used to captivate people are
yellow and red because this colors cause hunger, enthusiasm and excitement. Financial
business uses cold tones because these tones transmit calm, trust, and security.
In conclusion colors have a big psychological impact in our lives, colors may not mean the
same to everybody, but they cause an emotional and psychological reaction on everyone