Advertising Sales

Proposal
Prepared for: Josué Leal / Andrés Ayala

01 / 17 / 2023
Client Introduction

Dear Marshel,

We enjoyed talking to you at last week’s meeting. This proposal is following up and expanding on
some of the things we discussed.

We’ve been in the advertising industry for number of years and have worked with companies like
name of previous clients. We believe this puts us in a unique position to help you advertise your
company’s products and services in the most effective way possible.

The attached marketing proposal outlines the services we’ll be providing HOME CASH OPTIONS. 

We are pleased to present our marketing proposal, which is focused on lead generation and traf c:

• Our proposal includes information on your company's goals and objectives;

• the details of your advertising campaign;
• our plan for implementing and monitoring the campaign;
• as well as the total investment and payment timeline.
• To restructure the current content marketing plan and SEO strategy. Adapt or review the
existing strategy to better align it with the needs of the customer.

Please let us know if you have any questions about the advertising proposal. We are here to help!

Best Regards,

Andrés Ayala & Josué Leal

ONE MINUTE ADS
Goals and Objectives
The goals of this advertising campaign are to market HOME CASH OPTIONS your services using
various channels, with a speci c focus on driving traf c and generating leads. Here is an overview of
our advertising strategy:

• Come up with a list of target SEO keywords;

• Create an ad campaign;
• Track and monitor ongoing ad campaigns;
• Follow up on the progress of your campaign;
• Make adjustments as needed.

We've outlined the following methods for how we plan to help you meet your advertising goals, with a
focus on increasing traf c and generating leads.

Create an Ad Campaign SEO Keyword Research

At the onset of your campaign, we’ll perform a
full SEO audit. During this time, we’ll identify the
keywords that will be the most impactful for
HOME CASH OPTIONS. This research will be
conducted using Google Keyword Planner,
Ahrefs, and Google Trends.
Once we know your target keywords and
understand who your target audience is, we’ll
create an ad campaign through Google
AdWords, META and any agreed-upon social
media channels. All of your content will be
optimized for maximum exposure and ROI.

All keywords and campaign content will be HOME CASH OPTIONS approved rst before continuing, all
of this focused on increasing website traf c and converting leads.

Tracking and Monitoring Campaigns

Once your ad campaign is created and we have enough data, we will report this information to HOME
CASH OPTIONS. This will give you the best opportunity to identify key trends and act on this
information, particularly with the aim of generating more traf c. We will share any information that is
relevant to your ad campaign including::

• Cost per click

• Click-through rates
• Conversion rates
Client Costs / FEE
Our pricing is simple.

We anticipate that our cost per lead will range between $0.05 and $0.10 on Google, and between
$0.15 and $0.20 on other platforms such as Meta. Keep in mind that the conversion rate on Meta
includes additional bene ts.

We require a 50% deposit at the onset of the project. The remaining amount will be due upon
completion.

Any changes to the project must be made in writing and agreed to by both parties involved. 

Name Price QTY Subtotal

Digital Strategy Content $400.00 1 $400.00

Ad Campaign $500.00 1 $500.00

SEO Keyword Research $800.00 1 $800.00

Tracking and Monitoring $800.00 1 $800.00

Campaign

Subtotal $2,500.00

Discount $0.00

Tax $175.00

Total $2,675.00