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Describing Behaviour
Simply describing the
behaviour of humans and other animals helps psychologists
understand the motivations behind it. Such descriptions also serve
as behavioral benchmarks that help psychologists gauge what is
considered normal and abnormal.
Researchers might start by observing human behaviour and then
describing a problem. By understanding what is happening,
psychologists can then work on learning more about why the
behaviour happens and even how to change it.
Explaining Behaviour
Explaining behaviour is probably what comes to mind for most
people when they think about the goals of psychology. Why do
people do the things they do? What factors contribute to
development, personality, social behaviour, and mental health
problems?
Predicting Behaviour
Not surprisingly, another primary goal of psychology is to predict
how we think and act. Once psychologists understand what
happens and why, they can formulate predictions about when,
why, and how it might happen again.
Successfully predicting behaviour is also one of the best ways to
know if we understand the underlying causes of our actions.
Changing Behaviour
Finally, and perhaps most importantly, psychology strives to
change, influence, and/or control behaviour to make constructive,
lasting changes in people's lives.
From treating mental illness to enhancing human well-being,
changing human behaviour is a major focus of psychology.
Variable
A variable is something that can be changed or altered, such as a
characteristic or value. Variables are generally used in
psychology experiments to determine if changes to one thing
result in changes to another.
Variables play a critical role in the psychological research
process. By systematically changing some variables in an
experiment and measuring what happens as a result, researchers
can learn more about cause-and-effect relationships.
Psychological
Enquiry
Observational Method
In an observational study, no intervention takes place. While
participants answer detailed questions about the lifestyle habit
being investigated, or measurements are taken, no adjustment of
the habit itself is suggested by the researchers. During the study
period, participants are revisited and surveyed again to chart the
habits being studied, and their effects.
Experimental Method
The experimental method involves manipulating one variable to
determine if this causes changes in another variable. This method
relies on controlled research methods and random assignment of
study subjects to test a hypothesis.
When using the experimental method, researchers first identify
and define key variables. Then they formulate a hypothesis,
manipulate the variables, and collect data on the results.
Unrelated or irrelevant variables are carefully controlled to
minimize the potential impact on the experiment outcome.
Correlational Method
A correlational study is a type of research design that looks at the
relationships between two or more variables. Correlational studies
are non-experimental, which means that the experimenter does
not manipulate or control any of the variables.
A correlation refers to a relationship between two variables.
Correlations can be strong or weak and positive or negative.
Sometimes, there is no correlation.
There are three possible outcomes of a correlation study: a positive
correlation, a negative correlation, or no correlation. Researchers can
present the results using a numerical value called the correlation
coefficient.
1. Positive correlations: Both variables increase or decrease at the
same time. A correlation coefficient close to +1.00 indicates a
strong positive correlation.
2. Negative correlations: As the amount of one variable increases,
the other decreases (and vice versa). A correlation coefficient
close to -1.00 indicates a strong negative correlation.
3. No correlation: There is no relationship between the two
variables. A correlation coefficient of 0 indicates no correlation.
Survey
A survey is a data collection tool used to gather information about
individuals. Surveys are commonly used in psychology research
to collect self-report data from study participants. A survey may
focus on factual information about individuals, or it might aim to
obtain the opinions of the survey takers.
I. Qualitative research involves collecting and evaluating non-
numerical data to understand concepts or subjective opinions.
II. Quantitative research involves collecting and evaluating
numerical data.
Interview
An interview is a conversation between a candidate and company
professionals to assess if the candidate is the right fit. As an
interviewer, this part of the recruitment process allows you to find
out more about the candidate, such as their personality and
background. Learning about the pros and cons may allow you to
conduct the interview well and understand challenges to be aware
of during the interview. In this article, we discuss the advantages
and disadvantages of interviews, including exploring the five pros
and five cons and providing interviewing tips that may allow you
to experience more successful interviews.
Questionnaire
A questionnaire is a research instrument that consists of a set of
questions or other types of prompts that aims to collect
information from a respondent. A research questionnaire is
typically a mix of close-ended questions and open-ended
questions.
Open-ended, long-form questions offer the respondent the ability
to elaborate on their thoughts. Research questionnaires were
developed in 1838 by the Statistical Society of London.
Psychological Testing
Psychological testing is the basis for mental health treatment.
These tools are often used to measure and observe a person’s
behaviours, emotions, and thoughts.
Tests are performed by a psychologist who will evaluate the
results to determine the cause, severity, and duration of your
symptoms. This will guide them in creating a treatment plan that
meets your needs.
Tests can either be objective or projective:
1. Objective testing involves answering questions with set
responses like yes/no or true/false.
2. Projective testing evaluates responses to ambiguous stimuli in
the hopes of uncovering hidden emotions and internal conflicts.
Both provide valuable insight into your symptoms and help
psychologists see your overall level of functioning and distress.
Psychological tests can include formal, or “norm-referenced,”
tests to measure your ability to comprehend different concepts.
They can come in the form of checklists and questionnaires. Each
test measure ensures the reliability, validity, and objectivity
necessary to avoid bias in scoring or interpreting your results.
Human Development
What Are the Eight Stages of Human Development?
Cognitive Development
Jean Piaget developed the theory of cognitive development. Piaget’s
theory is widely used in education programs to prepare teachers to
instruct students in developmentally appropriate ways. The theory is
based on four stages:
Adolescent Egocentrism
From early to late adolescence, a person’s thinking is typically
affected by a concept known as adolescent egocentrism. Three main
features of adolescent egocentrism involve: