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A key element of any design, the user interface (UI) serves as a conduit between a user and a
product. Intuitive and aesthetically pleasing interfaces that make it simple for people to
interact with the product are the aim of UI design. The user experience (UX) can be
considerably enhanced by a well-designed user interface (UI), which raises the likelihood that
users will be engaged, convert, and be satisfied.
The user interface of a product determines the tone and perception of the brand thus it must
be consistent, user-friendly, and accessible. The target market, their preferences, and the
device they will use to engage with the product are all taken into account in an efficient UI
design. A desktop application's user interface will be different than one for a mobile app, for
instance.