NAME: ALISSON GRACE S.

ADRIANO

YEAR AND COURSE: BSHM 3RD YEAR

GCAS 06(PURPOSIVE COMMUNICATION)

CRITISM COMMERCIAL ANALYSIS PAPER

NIDO ADVERTISEMENT:

The recent one is the controversial and timely ad of Nido about Noah, a little boy
that lives with a broken family.

The first two installments of the ad presented how Noah’s family work, with his
parents having joint custody of him as they cope and live their daily lives.

However, events took a huge shift as the last and third installment subtly implied
that the ex-couple got back together. The last scene showed Noah in the arms of
his mom and dad, cuddling as they dry themselves after playing in the rain.

But, there still lies the fact that the situation depicted in the TV commercial may
be not true to all cases. Some broken families simply can't be together anymore
and often, will be better off if chosen to go on separate ways due to may
underlying circumstances. The ad may be giving away false hope for children
and/or people living in the latter condition unintentionally in far to the reality that
not all broken families fall onto the same premises. For me if I have given a
chance to make an idea about this advertisement I will make a concept of a
mother and son bond maybe a mother making milk for her son before going to
the bed time and giving him a kiss and one more thing I think the kid will get sick
playing in the rain getting his Dino toys he will end up freezing cold not like in the
original video that they enjoyed playing in the rain it would have been much
better if they stay inside the house while raining in his mother make him a glass
of hot milk to make him warmer and give him a hug or if the kid really wants to
take his DINO inside the house as simple as this they can use umbrella or the
mother can give umbrella to her son to get the DINO I know in this advertisement
they have a concept for a family reunion or enjoying the rain but for me I don’t
really think that the commercial has a big impact or related story with the milk its
more on the story of the family matter. This commercial, It highlights societal
problems that we face today just like how the Nido advertisement addressed the
issue regarding the separation of married couples. Since we become aware of
what is happening around us, we get the feeling of engagement. This feeling of
engagement emerged from the information we obtain from what we comprehend.
This information is sometimes unconsciously utilized to change one’s
perspective or sentiments regarding an issue. Thus, influencing our ways of
thinking regarding the latter. The advertisement’s concept of broken family - even
the couple are said to implicitly get back together for real - is not conducive to
shaping the children’s perspective about life. The notion that any children will get
from the advertisement is that “it is okay to have a broken family, I have my milk
as a catalyst in bringing them back together”, which is not really happening in
reality. Apparently, milk is not enough to bring back what’s broken. It is how they
(parents) gave and prepared the milk for the child which is not mentioned. My
point of view about this commercial is there’s no related connection between the
family and the product that they are promoting which is the NIDO it cannot give
assurance for the health of the kid and it does not highlight the product in their
storyline how it is being use. I suggest having a campaign or giving a feeding
program for children and they can insert the NIDO product as they give the milk
to the children and take videos while they are drinking the milk and put to an
advertisement. The commercial is good and heartwarming because of the story
that they are telling but it could have been much better with different concept and
ideas. that’s all thank you.