MEDIA AND INFORMATION LITERACY

MODULE 5: VISUAL INFORMATION AND MEDIA

Name: Ferds Jesu B. Arpon Section: St. Marianne Cope

Strand: STEM Teacher: Mr. Jerome C. Matan

Activity 1: Imagine this

You see two advertisement posters with the same content, you try to decide which
poster is more convincing.

Wonder at this: As you try to decide, ask yourself this:

1. Which poster is appearing as intended? The message must reflect with the visuals of the
poster.
 The poster that is showing up as proposed is the one at the correct side in light of the fact
that the visuals in this poster are more proper to the message that it needs to pass on and
matches with the subject of the show. Likewise, the poster on the left side appear to be dry
and exhausting contrasted with the other poster.

2. Which poster color harmonious?

 The poster that is shading amicable is the poster on the correct side in light of the fact that
dissimilar to the next poster, its utilization of brilliant, gleaming, and dim tones were entirely
joined which made the poster to be seriously engaging and intriguing to the watchers.
LET’S EXPLORE
Guide Questions
1. How is visual information designed?
 Visual information is designed in a way that it will communicate an information through
visual representations. These visual representations are what we call the visual media which
is in the form of photographs, motion pictures, video recordings, graphic arts, visual aids,
and other displays.
2. What skills should a person have to produce visual information?
 The skills that a person should have to produce visual information are:
 Analytical skill
 Artistic ability
 Computer skill
 Creativity
 Time management skill
3. What are the different dimensions of visual information and media?
 The different dimensions of visual information and media are content, functionally, aesthetic,
usability.
4. What are the criteria used to assess visual information and media?

STEP UP
ACTIVITY 1.1 : Interpretation
Interpret the image from the left using the space provided in the right.

Task 1.1 Types of Visual Information

Type and image sample
Facial Expression: We tend to analyze
emotions and actions of people by reading
facial and eye expressions.
Interpretation
 Based from the outward appearances of
the people in the image, I can say that the
woman on the left side is disclosing
something to her associates, who is by all
accounts tuning in to her mindfully.
Possibly their conversation is about work
or something identified with business.
Body Language: Postures and gestures can
mean more than words. We predict people’s
motives and emotions by reading body
language.
Color: Most of us give meaning to colors
based on preferences, culture, experiences
and human psychology. We might think that
color blue is a masculine color and symbol of
peace. Most companies prefer blue because
it represents trust but it also means loneliness
and mourning for other cultures.
Environment: We observe the environment
we see and give interpretations of the
situation of the people in the environment.
 I think the individual in this image is
profoundly considering something that
might be identified with his work, family,
business, or love life. Based from his non-
verbal communication, there's truly
something proceeding with this man.
Perhaps he has an issue and in this
image, he's intuition for a most ideal
arrangement that can take care of his
concern. Or on the other hand, possibly
he's out of expectation that he can
discover an answer for it,that is the
reason, he just set and consider how he
will deal with his circumstance. .
 For me, the image shows an individual
who might be in adored or somebody who
have a place with the LGBTQ+ people
group due to the shading pink which is the
predominant tone in this image. Generally,
pink inspires ideas of affectability,
womanliness, pleasantness, and
sentiment. Thus, perhaps the individual in
this image is holding a rose since it
represents that he's contribution it to
somebody he love or possibly it represents
his actual personality. In spite of the fact
that he's a man in his external
appearance, somewhere within him is a
heart of a woman.
 Obviously, this image shows a kid
endeavoring in his examination regardless
of the climate where he should be. I can
say that the kid in the image is in
destitution and doesn't have a plummet
life, in contrast to different youngsters,
who have pleasant garments, house, and
have total arrangement of learning
materials. Yet, notwithstanding of his
circumstance, the kid keeps on
concentrating hard and proceed with his
schooling since he realize that this is the
solitary way that can bring him out from
the climate that he's at present living of..
 Because of the hand offer of the subject in this
image, I can say that he's pointing on
somebody that may have planned something
incorrectly for him. Perhaps he's charging
him/her for a wrongdoing or accusing him/her
for what occurred. Pointing on somebody can
 Symbols: Hand gestures, icon, brand logos,
landmarks, emoji are some of the symbols
that we interpret every day.
offend them particularly in the event that we
don't the proof to charge them for something
and furthermore it can mean individual to
other people, that is the reason we should be
delicate and think multiple times prior to
directing our hands toward others.

ACTIVITY 1.2: Interpret the ads

Explain each image if did or did not execute the visual design elements properly.

Task 1.2 Design Elements

Image Explanation
 I figure this image doesn't execute the
visual plan component appropriately,
explicitly the worth component. Worth is
the component of visual plan which
portrays light and dim. As we can find in
the image, the shade of the letters doesn't
coordinate on the shade of the foundation.
Rather than utilizing light tone for the
letters in obscurity foundation, this image
will in general likewise utilize dim tone that
is the reason the letters are not
satisfactory and has all the earmarks of
being inconspicuous.
 The picture executed the components of
the visual plan appropriately. I said so on
the grounds that the words and numbers
are clear and it's straightforward the
message that it needs to pass on to its
peruses/watchers. In this picture, there's
line, surface, esteem, volume, negative
space, which were totally executed
appropriately. The shade of letters,
numbers, and the attracting suits
consummately to the foundation.
 This image does not executed the visual
design elements properly. First, it doesn’t
have negative spaces that’s why the
image seem to be overcrowded with
design. Negative space, also called white
space, is the empty area around a positive
 shape.  Another element that was not
executed properly is the value element,
that’s why it’s difficult to recognize what
words are written in this image. The thing
that really made this picture bad are the
black dots. I don’t have any idea why this
were included in the image because it’s
nonsense and just add made the picture to
worsen.

ACTIVITY 1.3: Interpret the scene

Explain each image if did or did not execute the visual design principles properly.

Task 1.3 Design Principles

Image Explanation
 This picture executed the visual plan
appropriately in light of the fact that its
components have a solidarity, contrast,
balance. We can see that the components
in this image were organized well that is
the reason it comprehends solidarity.
There's additionally a difference here on
account of the utilization of the shadings
which add to the importance of this
picture. Ultimately, components were
adjusted in light of the fact that the plan on
the correct side is same with the plan on
the left side. It resembles that components
were conveyed similarly on the two sides.
 I think this picture couldn't execute the
visual plan standards appropriately. The
undeniable error that I can find in this
picture is the absence of solidarity of its
components. Shapes were dispersed
wherever in the picture, that is the reason I
thought that it was hard to perceive the
importance of this picture. Yet, this picture
executed the scale guideline of visual
plan. We can see that components who
were nearer will in general be bigger in
size, and the individuals who were far will
in general be little. In any case, I can't
perceive what does this image implies.
  I figure this picture didn't executed the
visual plan standards appropriately. How
the components were orchestrated isn't
acceptable that is the reason it's hard to
comprehend the message that it needs to
pass on. The words are not satisfactory
and excessively little. However, there's as
yet a rule that was executed in this picture,
and that is the strength. Strength makes
center around a solitary component. We
can find in the picture a rose, which is the
prevailing component in the picture.


LET’S PONDER
Answer the question briefly based on your objective insight and critical thinking
1. Would you regard a person’s output ugly if many cannot understand his visual
representation? Why or why not?
 If numerous individuals can't comprehend an individual's visual portrayal, I won't see it as
monstrous on the grounds that I realize that that visual portrayal has a profound implying
that lone the creator and the individuals who have profound information about components
and standards of visual plan can comprehend. It's not the creator that requirements to
change since everybody of us have a one of a kind method of communicating our
sentiments, thoughts, feelings, dispositions, and all that rings a bell through visual portrayal.
In the event that we don't comprehend somebody's work, we can't see it as monstrous
immediately. Recall that for each yield by a creator, there's an explanation that lies behind
on it. There's consistently a message that it needs to pass on. Along these lines, on the off
chance that you don't comprehend that message, possibly the message of that work isn't for
you and you need to widen your insight about visual plans.
 MODULE
VISUAL INFORMATION AND MEDIA
5
Reflective Learning Sheet No. 5
Name: Ferds Jesu B. Arpon
Lesson 5:
Visual Information and Media
What new and interesting information
have I learned?
1. I learned about the different elements of
visual design
2. I learned about the principles of visual
design
3. I learned to interpret the different facial
expression, body language, color,
environment, and symbols in an image.
4. I leaned about the meaning and purpose
of visual information.
5. I learned about the different types of
Section: St. Marianne Cope
How can I use and apply this information?
1. I can utilize and apply this new data that I
have realized when I need to make my own
visual plan. Through my learned about the
various components of visual plan, I can
guarantee that my yield will be overall quite
not untidy to the eyes of my watchers.
2. I can utilize and apply this new data that I
have realized when I need to make my own
visual plan. Through my learned about the
various components of visual plan, I can
guarantee that my yield will be overall quite
not untidy to the eyes of my watchers.
3. This data is helpful to me particularly in
deciphering the importance of various
pictures that I experience in my regular day
to day existence. I can apply it in
understanding those pictures that doesn't
have text. Just with its tone, outward
appearances of the subjects, non-verbal
communication, image, and climate, I can
comprehend the importance of a picture.
4. Knowing the importance and reason for
visual data can assist me with understanding
why such visual portrayal exist and the
message that it needs to pass on to its
watchers.
5. I can utilize and apply this data in my
visual media. regular day to day existence as I experience
diverse visual media. I can utilize my insight
to separate them from one another and in
knowing their benefits and inconveniences.