The future


of property

management

How the industry has changed, what’s

here to stay, and why you should care

Introduction

In this report we’ll go over the 02 Property management 


findings, reveal some of our future then & now
predictions, and show you how you
can modify your business strategy 03 The lasting impacts on leasing 

and prepare for what’s next.
& what it means for you
05 Communication efficiencies 

& the changing expectations 

of residents
06 Final thoughts
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Part 1: Property management
then & now

How businesses adapted

82% 50%

2
Part 2: The lasting impacts on
leasing & what it means for you

“What’s interesting to me is that

COVID as a symptom forced
everyone to switch to virtual
technology, but it’s now a lasting
remedy. COVID will come and go,
but these types of lasting changes
will impact other areas beyond
leasing, such as maintenance and
renewals from here on out.”
Tim McInerney
Sales Director, AppFolio Inc.
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4
Part 3: Communication
efficiencies & the changing
expectations of residents

5
Final thoughts

“We were forced to create many efficiencies that

now are great for our business, and we're able to
work on other areas of the business because we're
so efficient, such as self shows, virtual tours, and
electronic leasing. I'm really excited to see the
continual impact of our new processes and
technology.”
Donna Smith
Lux Communities
AppFolio Customer

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“We had to pivot in everything that we did from
accounting to maintenance, to our frontline
operations at our properties, and we had to make a
lot of decisions very quickly. I think one thing that
made it easier for us is that we've always been a
tech-forward company. So we had a lot of great
technology in place, including AppFolio that
enabled us to really do things remotely and it
forced me to take a step back and think about
what needs to be done.”
Gozen Hartman
Fairlawn Real Estate

AppFolio Customer

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Meet your trusted 

technology partner

8
Our customers say it best
“Because of Lisa, which is the artificial
intelligence brought to us by AppFolio, we’ve
been able to transition to self-guided tours. 

And we still have full schedules.”
Krickett Alexander
Minnix Property Management

AppFolio Customer

“AppFolio Virtual Showings creates a seamless

experience all the way through to prospects
applying virtually. We’ve been thankfully, very
busy and continue to fill vacant units. Having all
of these options available within AppFolio has
been key to managing effectively throughout the
pandemic.”
Kayla Röeder
Cambridge Management Group

AppFolio Customer

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“Our residents love AppFolio’s Online Portal…
We’re able to provide better customer service for
our residents, because they are able to go onto
their online portal at any point, from anywhere.
We don’t have to have a person in the office.”
Jennifer Fischer
Skyline Property Management

AppFolio Customer

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Visit appfolio.com today for

more information on how our

easy-to-use and innovative
technology can help streamline
your processes, boost efficiency,
and enhance the way you work
today and into future.