Cheatsheet - Tinder Case Study

Tinder Case Study — https://growth.design/case-studies/tinder-monetization/

https://growth.design/case-studies/tinder-monetization/
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📝 CHECKLIST - How To Convert More Users
Follow the Tinder’s playbook to convert more users into customer:

⓵ 🖥 BE MINDFUL OF SPACE: Every screen is a chance for you to make your users successful. Each
word/element should earn its place by adding clear value for users at this exact moment.

⓶ 🌉 BRIDGE THE GAP: Discovering a new product can be overwhelming, especially if you have to guess how it
works. Make sure you bridge that “knowledge” gap and take users by the hand as much as possible.

⓷ 🏁 START AT THE END: By understanding the end goal of why users came to you, you can try to reverse
engineer how to get them there more quickly.

⓸ 🤝 BUILD TRUST: Like in every relationship, if you want to take things to the next step, you need to build trust.
The Kayak effect can help by being transparent about how you calculate and search results for users.

⓹ 🎯 JOBS-TO-BE-DONE UPSELL: Building a clear offering is key to converting users. Identify the main jobs that
users hired you for and offer a solution directly related to that job.

⓺ 🤓 USE CURIOSITY GAPS: Gaps cause pain. To take away the pain, we need to fill the knowledge gap. This can
be a great motivator to convert users.

https://growth.design/case-studies/tinder-monetization/
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💡 INSIGHTS
Here are all of the 7 psychological, UX and Marketing insights covered in the case study:

💎 UX: Space Mindfulness

https://growth.design/case-studies/tinder-monetization/
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💎 UX: Effective Forms

https://growth.design/case-studies/tinder-monetization/
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💎 UX: Bridge The Gap

https://growth.design/case-studies/tinder-monetization/
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💎 UX: User-Intent Onboarding

https://growth.design/case-studies/tinder-monetization/
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🧠 PSY: Labor Illusion

https://growth.design/case-studies/tinder-monetization/
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💎 UX: Progressive Disclosure

https://growth.design/case-studies/tinder-monetization/
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🧠 PSY: Curiosity Gap

https://growth.design/case-studies/tinder-monetization/
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🧪 EXPERIMENTS REDESIGN
Add Photos

https://growth.design/case-studies/tinder-monetization/
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Looking For

https://growth.design/case-studies/tinder-monetization/
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The Spark

https://growth.design/case-studies/tinder-monetization/
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