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⓵ 👤 USER INTENT: Find a way to let users deliberately trigger the permission prompt. How? See #2.
⓶ 🎖 BENEFITS DRIVEN: Make your customers understand the benefits of letting you interrupt them.
⓷ 🎯 CLARITY: Make it super clear why they will get interrupted and what they will receive.
⓸ ⏰ TIMING: Prompt users only when the first 3 key ingredients have taken place.
https://growth.design/case-studies/hopper-permission-requests-ux/ page 1 of 12
💡 INSIGHTS
Here are all of the 7 psychological & UX insights covered in the case study:
🧠 PSY: Priming
https://growth.design/case-studies/hopper-permission-requests-ux/ page 2 of 12
💎 UX: Progressive Disclosure
https://growth.design/case-studies/hopper-permission-requests-ux/ page 3 of 12
💎 UX: User-Driven Notification Prompt
https://growth.design/case-studies/hopper-permission-requests-ux/ page 4 of 12
💎 UX: Minimize Cognitive Load
https://growth.design/case-studies/hopper-permission-requests-ux/ page 5 of 12
🧠 PSY: Information Overload
https://growth.design/case-studies/hopper-permission-requests-ux/ page 6 of 12
🧪 GROWTH: Recommend One Action
https://growth.design/case-studies/hopper-permission-requests-ux/ page 7 of 12
🧠 PSY: Temptation Bundling
https://growth.design/case-studies/hopper-permission-requests-ux/ page 8 of 12
🧪 EXPERIMENTS
User-Driven Notification Prompt
https://growth.design/case-studies/hopper-permission-requests-ux/ page 9 of 12
Minimize Cognitive Load
https://growth.design/case-studies/hopper-permission-requests-ux/ page 10 of 12
Simplified Decision-Making
https://growth.design/case-studies/hopper-permission-requests-ux/ page 11 of 12