Penulis Buku

“9 Kunci Sukses Entrepreneur”

Penemu PERSONAL MODEL MAPPING

Agus Santoso, SIP., MM.

Founder GIMB Entrepreneur School 081 221 56 9945 26B8519C @agussant_
Penulis Buku Founder
Owner : GIMB Foundation
“9 Kunci Sukses GIMB (Gerakan Indonesia Muda
Entrepreneur” Entreprneur Berbisnis)
School
PT Atom • Magister Manajemen
 CEO Mobile Rekadaya STIE Pasundan
 Advisory Board Cipta • Alumnus FISIP UNPAD
Selipan Media Network
Song Writer, Blogger, Guest Lecture @
Public Speaker ENHAII & ITENAS
Business Coach,
Mentor & Trainer #Personal Development Trainer
KOMPETENSI
Talent & Personality
Management
Human Resources
Management
Finance, Marketing, &
Operation Management

Business Management

Entrepreneurship
 AWARD
• JUARA 1 ANUGERAH INOVASI JAWA BARAT - 2013
• JUARA 2 ANUGERAH MOTEKAR UNPAD - 2013
• JUARA 1 KPKM JAWA BARAT - 2014
• PENGGERAK WIRAUSAHA BERPRESTASI NASIONAL – 2014
• PEMENANG ISMBEA NASIONAL – 2014
• JUARA 1 “ENTREPRENEUR WANNA BE” TELKOMSEL 2007
• REKOR MURI GELAR 1000 WIRAUSAHA BARU JABAR – 2014
• JUARA III KARYA TULIS UMKM BANK BJB – 2007
• JUARA 1 SISWA TELADAN MAJALENGKA - 1991

BINAAN GIMB :
• JUARA 1 WIRAUSAHA MUDA BERPRESTASI TINGKAT NASIONAL – 2014
• WIRAUSAHA MUDA TERBAIK TINGKAT PEMPROV JABAR - 2015
• Finalis ITB Entrepreneurship Challenge (IEC)
• Finalis Bakrie Syariah Business Plan Competition
• Finalis Youth Start Up Icon Markplus Inc. and Marketeers
• Juara 1 UPI Business Ambassador
• Finalis Wirausaha Muda Mandiri – Bank Mandiri
“1 rumah, 1 entrepreneur”
BUSINESS MODEL
INNOVATION
DISRUPTIVE
Persaingan bisnis luar biasa ketat!

Bagaimana cara antisipasinya?

BUSINESS MODEL
 CIVILIZATION

BUSINESS ENVIRONMENT

VALUES PARTNERSHIP

PROBLEM
SOLUSI

TARGET MARKET

MANAGEMENT

ENTREPRENEURSHIP
 DESIGN THINKING
Human Center Approach Desirable, Feasible, Viable Improvement, Launching

(Tim Brown & Jocelyn Wyatt, 2010)

RUMUS VALUES :

𝑩𝒆𝒏𝒆𝒇𝒊𝒕
Values :
𝑪𝒐𝒔𝒕)
Apa Business Model? ‘

HOW MAKE MONEY

‘

HOW MAKE VALUES

 Jual Beli
Jualan Keliling
Pembalap
Gabung Gojek
Apa
Business
Model Anda?
“Luck is not Business Model!”
(Anthony Bourdin)
 Design

Test Explain

BMC
Reverse Challenge

Turn
 Resource Offer Customer
Driven Driven Driven

Finance Multiple
Business Model Innovation Driven Driven
(Osterwalder & Pigneur)

BLUE OCEAN STRATEGY

RED OCEAN STRATEGY
PURPLE OCEAN STRA
 BUSINESS MODEL CANVAS
Value Customer Customer
Key Partners 8 Key Activities 7 Propositions 2 Relationships 4 Segments 1

Key Resources 6 Channels 3

Cost Structure 9 Revenue Streams 5

 Customer Siapa & di mana target market yang dibidik?
Kenapa saya jual ke MEREKA?
Segments

DEMOGRAFIS : PSIKOGRAFIS : GEOGRAFIS :

Anak-anak Borju Lokal
Remaja Konsumtif Nasional
Muda Gaul Regional
Tua Alay Internasional

Mass Market, Segmented,

Niche Market, Diversify Wondrouss : wanita muda, konsumtif, gaul, global
Customer
Segments

WONDROUSS
Customer
Segments

KYMCO vs MIO
 Value  Nilai unik apa yang ditawarkan?
 Nilai apa yang menonjol dan tidak
Proposition dimiliki pesaing?

Pelanggan pasti BELI & LANGGENG

Up Benefit : Fisik, Emosional, Sosial, Spiritual

Give BETTER 7 P!
Newness, Performance,
Price, Design, Brand, Cost
Reduction, Risk Reduction, Wondrouss : Tahan Air, Simpel, Fashionable
Accessability, Usability,
Customization,
Value
Now everyone can fly
Proposition

AIR ASIA
 Channels Bagaimana menjual produk?
Bagaimana distribusinya?
Apa jalur paling mudah?

OFFLINE & ONLINE

Wondrouss :
Socmed : instagram, twitter, fb, dll.
Market Place : berrybenka, zalora, dll.
Vertical Marketing,
Offline Store : silvertote, ellens room, dll.
Horizontal Marketing,
Multichannel Marketing 5 SIKLUS MARKETING!
Direct - Indirect
Channels

Market Place
& Socmed
Customer Bagaimana
Relationships meraih, memuaskan
dan mempertahankan
PELANGGAN?

Wondrouss :
- Socmed, Group
- Personal
Personal Assistance, - Discount, One Get One
Self Service, Co-creation,
Automated Services,
- Rilis Desain Baru
Communities
Customer
Relationships

Komunitas
 Revenue
Wondrouss :
Streams - Penjualan produk tas
- Pendapatan dari franchise
- Pendapatan dari iklan
- Pendapatan dari lomba

Sumber pendapatan utama?

Asset Sale, Usage Fee,
Subcription, Rent, Licensing,
Apa yang gratis?
Broker Fee, Advertising, Apa yang berbayar?
Revenue
Streams

Iklan di Angkot
 Key
Resources Sumberdaya kunci?
Resources Leveraging

Wondrouss :
6M - SDM : desainer, marketer, akuntan
MAN, Money, - Finance : cash, modal
Material, Method, - Operation : bahan baku, tukang jahit
Machine, Minutes - Sistem : manajemen, SOP
 Key
Activities Aktivitas kunci dan
terpenting?

Wondrouss :
- Membuat desain
- Membeli bahan berkualitas
Production/Operation
- Menjahit tas
Problem Solving - Melayani pelanggan
Platform Network - Memelihara pelanggan
Marketing, Selling
 Key Siapa partner utama?
Partners Bagaimana membantu bisnis?
Bentuk kerjasama seperti apa?
Reources Leveraging

Wondrouss :
- Supplier bahan baku
Aliansi Non Competitor, - Vendor lainnya : desainer, percetakan
Aliansi Kompetitor, - Aliansi strategis : co-branding, co-opetition
Joint Venture,
Supplier-Buyer
 Cost Hitung dan kendalikan
Structure BIAYA!
Delivering Value?
Reducing Cost?
Optimasi Partner?
Financial Bootstrapping!

Wondrouss :
- Biaya gaji karyawan
Fix Cost, Variable Cost, - Biaya sewa tempat
FMOH Cost - Biaya bahan
- Biaya listrik, air, telepon, kebersihan, dll.
Tes BMC
 Gunakan INTUISI!
Anda!  Tes Kembali
 Tanya Customer Segment
 Tantang Asumsi
 Model yang sama & sukses?
 Buat Target SMART
 Take ACTION, ACTION, ACTION
 QPN
Value Customer Customer
Key Partners 8 Key Activities 7 Propositions 2 Relationships 4 Segments 1
R&D (Inovasi)
Merancang Materi Group WA/BBM,
Klabelanja Bonus, Doorprize, Award,
BRI Syariah Menentukan Trainer Pelatihan Technopreneurship
Training/Seminar/Camp Visit, Co-creation, Web,
Indosat Materi Powerful Mob Apps, Membership,
Dinas KUMKM Jabar Maintenance Metode SCL
School Call Center Member KLABE
Balatkop Orientasi Praktek
UNPAD, KADIN All Services UMKM
HIPMI, GIMB Key Resources 6 Channels 3
Instruktur Kompeten Media Klabe, Web, Socmed,
Silabus Materi SMS Blast, BBM/WA Group,
Fasilitas Gedung & Alat Email, Mob Apps
Continuitas

Cost Structure 9 Revenue Streams 5

Training, Seminar, EO, Merchandise,
Fixed Cost, Variable Cost, Operation Cost, Marketing Cost
Royalti, Jaringan
 “Hatur Nuhun!”

: 081221569945 (WA/LINE)

: 26B8519C (BBM)

: @agusgimb

: www.gimbers.com

: @agussant_