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5MGT7- STRATEGIC BUSINESS ANALYSIS


MIDTERM EXAMINATION

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Question 1
Which of the following resources is used by all organizations to achieve desired objectives?

Response: d. All of the mentioned options

Question 2
Strategic management involves the_______, directing, _______ and controlling of a company’s strategy-related
decisions and actions.

Response: c. Planning; organizing

Question 3
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KAPKAL Power’s interested to achieve a 10 percent return on equity (ROE) in their core electric utility, 14
percent ROE on water resource operations, and 15 percent ROE on support businesses. It is _____________

Response: c. Objective

Question 4
15. Which one of the following is NOT included in the Porter’s Five Forces model:

Response: c. Rivalry among stockholders

Question 5
Porter’s five forces is an industry analysis model. The five forces are: inter rivalry of competitors, bargaining
power of customers, bargaining power of suppliers, threat of new entrants and what?

Response: threat of substitutes

Question 6
21. The environmental segments that comprise the general environment typically will NOT include

Response: c. substitute products or services.

Question 7
Coca-Cola and Pepsi are two of the most powerful brands in the world and this presents a significant ______ to
entry for other companies trying to launch new cola drinks.

Response: barrier

Question 8
8. The various organizational routines and processes that determine how efficiently and effectively the organization
transforms its inputs into outputs are called:

Response: b. core competencies.

Question 9
12. Which of the following is not an advantage of strategic management?

Response: b. It helps improve the political, economic, social and technological environment of the organisation

Question 10
26. . The immediate external environment includes:

Response: c. Competitors
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Question 11
What are the different types of strategy?

Response: Corporate Strategy

Response: Competitive Strategy

Response: Functional Strategy

Response: Operational Strategy

Question 12
25. Which group would be classified as a stakeholder?

Response: e. All of these

Question 13
13. Which of the following defines what business or businesses the firm is in or should be in?

Response: b. Corporate strategy

Question 14
22. An analysis of the economic segment of the external environment would include all of the following EXCEPT

Response: d. the move toward a contingent workforce.

Question 15
If a marketing department follows the ‘top down’ planning model, what does it do?

Response: Senior managers set objectives which are passed down to marketing staff.

Question 16
It is usually cheaper for an international company to sell standard consumer products all over the world, however
cultural differences are likely to force them to make some adaptations. True or false?

Response: True

Question 17
3. The acronym SWOT stands for

Response: d. Strengths, Weaknesses, Opportunities, and Threats

Question
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Their purpose is to furnish a framework for more detailed tactical planning and action.

Response: strategies

Question 19
Where organizations have few products they may group activities according to sales area and be literally closer to
the customer

Response: geographical structure

Question 20
24. Long-term objectives should be all of the following except:

Response: b. continually changing.

Question 21
14. The three organizational levels are:

Response: a. corporate level, business level, functional level

Question 22
From the list below, identify which factor does not form one of the six key areas of a PESTEL analysis.

Response: Ecological changes

Question 23
“A possible and desirable future state of an organization” is called:

Response: b. Vision

Question 24
16. What is meant by the term ‘Stakeholder’?

Response: b. A person who is related with a business.

Question 25
20. A firm’s mission

Response: a. is a statement of a firm’s business in which it intends to compete and the customers which it intends
to serve.

Question 26
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It provide a sense of direction and a measure of success achievement.

Response: objectives

Question 27
10. An organization’s strategy:

Response: b. generally forms over a period of time as events unfold

Question 28
5. Which of the following is an issue considered in developing corporate strategies?

Response: c. What resources do we have to implement our strategies?

Question 29
7. Competitive advantage can best be described as:

Response: a. increased efficiency.

Question 30
Which of the following is not a typical characteristic of a market-oriented company?

Response: emphasis on short-term objectives

Question 31
11. The primary focus of strategic management is:

Response: b. the total organisation

Question 32
Companies with high relative market share as well as growth rate come under stars?

Response: True

Question 33
According to Ansoff’s matrix, a company that tries to increase sales by selling its existing products in a new
market is following what kind of strategy?

Response: market development

Question 34
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Under which cell would SBU's (Strategic Business Units) with high growth rate but low relative market share
come under?

Response: Question Marks

Question 35
A business mission statement is an explicit form of words that captures the broad aims of the company. True or
false?

Response: True

Question 36
Which of the four strategies in the Ansoff Matrix is generally thought to involve the highest risk?

Response: diversification

Question 37
In a SWOT analysis, strengths and weaknesses are external factors. True or false?

Response: False

Question 38
6. Which of the following is NOT a major element of the strategic management process?

Response: c. Assigning administrative tasks

Question 39
Which of these basic questions should a vision statement answer?

Response: d. What do we want to become?

Question 40
19. . The goal of the organization’s__________ is to capture the hearts and minds of employees, challenge them,
and evoke their emotions and dreams.

Response: a. vision

Question 41
A voluntary fusion of two companies on broadly equal terms into one new legal entity

Response: merger

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Question 42
A strategy is a company’s

Response: c. Game Plan to outsmart competitor

Question 43
23. Which of the following is NOT an entry barrier to an industry?

Response: d. bargaining power of suppliers

Question 44
Ansoff’s Matrix illustrates the ways companies can grow through increasing sales opportunities. True or false?

Response: True

Question 45

Thiis is an example of:

Response: market penetration

Question 46
A form of structure in which all similar specialist activities are grouped together into interdependent departments.

Response: divisional structure

Question 47
XYZ Co has four sales teams: London & the South East, Wales & the Midlands, Northern England, and Scotland.
What kind of organizational structure is this?

Response: geographic organisation


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Question 48
The four factors which are considered as ‘hard’ elements

Response: strategy

Response: structure

Response: system

Question 49
What does SBU stand for?

Response: strategic business unit

Question 50
1. The fundamental purpose for the existence of any organization is described by its

Response: b. mission

Question 51
9. When defining strategic management the most important thing to remember is that it is:

Response: c. A living evolving process

Question 52
Dogs are companies with ________ relative market share?

Response: Low

Question 53
4. Which of the following is not a characteristic of strategic management that makes it different from other types of
management?

Response: d. It concerns the present direction of the organization.

Question 54
analytical methods used in strategic analysis include:

Response: SWOT Analysis

Response: Porters 5 forces

Response: Four Corners Analysis


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Response: Value Chain Analysis

Response: War Gaming

Response: Early Warning Scan

Question 55
17. Of the following, which one would NOT be considered one of the components of a mission statement?

Response: b. XYZ shall hire only those individuals who have with sufficient educational levels so as to be of
benefit to our customers

Question 56
2. The fundamental purpose of an organization’s mission statement is to

Response: b. define the organization’s purpose in society

Question 57
18. . The strategic management process is

Response: d. the full set of commitments, decisions, and actions required for the firm to achieve above-average
returns and strategic competitiveness

Question 58
McKinsey’s 7S framework helps analyse organisations and improve their effectiveness. The seven elements to be
coordinated are: shared values, structure, systems, style and what?

Response: strategy, staff and skills

Question 59
SWOT is one of the most commonly used analysis tools in business, but what does it analyse?

Response: the organisation’s current situation

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