MARKETING MANAGEMENT 2022

INTERNAL ASSIGNMENT NUMBER TWO (20%)

The main purpose of this assignment is to develop understanding of concepts, the ability to apply
marketing theory and logic, undertake research and analysis, and communicate effectively.
Marking criteria is reflected in the mark sheet provided below.

(a) Select a suitable business article from a well-recognized newspaper that relates to a Chapter
covered in class. You need to identify three relevant concepts or theories covered in class in
a specific Chapter and apply these to the newspaper article. You are expected to explain how
these three theories or concepts apply and to what extent.

(b) Critically analyse the current situation and develop two future options or two possible future
scenarios and recommendations for the company or business referred to in the article.

A suggested structure would include the following sections:

1. Introduction
2. Company background and current situation
3. Relevant concepts or theories - Application and evaluation of concepts or theories
to the case.
4. Future options/scenarios and Recommendations
5. References both within the power-point and at the end on the last slide in APA
style.

You would present to the Class on Power-Point in a creative and structured format within a time-
frame of 30 to 35 minutes. Be prepared for a Q&A session for a maximum of 5-10 minutes. All
group-members are expected to contribute equally and present in class.

This Case-study is worth 20% of your grade.

Each group must send a copy of their presentation to the Course-instructor.

 Group Case-Study Mark Sheet

Research 3

Referencing
APA style of referencing & Minimum - 6 references 2

General Structure & Formatting

Introduction
Logical Sections that flow from one to the next as discussed above
Conclusion
Please include a Title Slide clearly stating topic, group-member names, day and
date, and page numbers at bottom right. 2
Case Description
Company Background and current situation
4
Theories & Application
Identification and application of three concepts or theories
Evaluation
Two future options/scenarios and recommendations. 7
Depth and Detail of Analysis
Communication
Equal sharing of verbal presentation amongst group members
Clarity of visuals used including power-point slides
Avoid reading from power-point slides
Each group-member attempts to establish rapport with the audience, and
participates and speaks in a civil and respectful manner through presentation and
discussion 2
Total
/20