Dear Mr.

M (name of marketing manager),

We are from SU Qld, the organisor of Queensland father of the year event. SU Qld id a youth and
children’s not-for-profit organization) who hosts and runs the annual QFOTY awards.

We are writing to you to seek for collaboration with you in organizing 2023 Queensland father of the
year. Intercontinential resort has always held great reputation for its high-ends services, modern
facilities and strong commitment to social responsibility. We believe that our event will foster your
hotel values and images.

We hope to have your sponsor in venues, catering and prizes for the winner. The prize can be a
weekend holiday at your resort for the family of the winner.

We believe this collaboration will greatly benefit your hotels. Firstly, your hotel will reach a wide
range of customers via our marketing channels. Our events will attract TV broadcast, reporters and
journalist since we has high reputation as a State prize. Moreover, we share family as the same
target audiences with you. Thus, collaborating with our event will be great marketing benefits to
you. Secondly, Queenlands father of year is a meaningful event. We believe that this event provide
opportunities for your hotel to ebstablish an image of a luxury but family-friendly hotel.

For futher diccussion, we are looking forward to have a face to face meeting. What day and time will
work best for you? I hope the meeting will be conducted as soon as possible.

Please feel free to contact us via email if you have any questions

Thank you for your time and consideration.

Best regards,

SU Qld event team.

 Don’t give the room to back out, if you… but we would love to have
 End with what is in it for them
 Bullets are good for email
 Start with what in it for them
 Build up credibility
 Hinting what is in it ft
 Can’t promises things you can’t control but visibility/ network of connections maybe
 Don’t use free
 I would call u next week to arrange time for a f2f meeting.
 Don’t dear+ full name
 Saying manager= respect
 National wide recognise
 Luxury
 Searching for= show that we are qualified to decide the sponsor
 Put a link about our event
 I hope you don’t mind but I would call you nextweek
 Try to be skimable
 I offer to you
  Contact local team

Object:

We are trying to have Orion participation

Credibility:

Aalto student

Part-time intern

Solution: Moving pharmacy

WIIFT:

Network of connection: local pharmacy, NGOs , Redcross

Estasblish credibility as pharmaceutical company

Know: social responsibility/ our school/ about the problem that medicines are not acessible for
children in developing countries.

Not know: our team, us, project, our propose solution

Neutral/

Grwot

Growth

Grwoth

Growth

Growth

Growth

Growth

Dear Mr

I would like to offer you an opportunity to

Communicator strategy :

Your advantages/ reputation

Audience strategy:

- Decision makes, manager

- Possible objection
- WIIFT

Message strategy: after this communication, what do you want to reach

1. Conduct research
 -Interview
-Company communication
-Company documents (eg online)
- Survey

2. Organize

3. Narrow focus

-Ideas

Skim

Nutshell: using few words as possible

Elevator pitch: elevator ads

Bottom line: the most important information

2. Draft
Org main points, don’t start with blank page
5. Edits
-Macro
- Structure: heading+ paragraph
-micro
Sentences+ words:
Heading: message heading question headings subject headings
- Parallel
- Stand-alone sense
- summarize
Numbered/list:
- Action verbs
White space
Easy-to-read photography
Parallel headings

Organizational Communication
- Communication between individual or within a group
- Informal/formal
- creating understanding commitment

Communication strategic plan

Com reactive: company react to complaints

= can’t be planned

Proactive com: communication campaign should be planned

Communication campaign:

- purpose+ specific time period+ strategy