1.

Globalization reduces awareness and contact with our heritage and sense of origin. It
lures us away from a sustainable society. These cultural losses haunt the positive
change brought forward in an era of decreasing human boundaries. The mass media are
today seen as playing a key role in enhancing globalization, and facilitating cultural
exchange and multiple flows of information and images between countries through
international news broadcasts, television programming, new technologies, film, and
music. As globalization promotes the flow of cultural practices and norms along with
cross-border exchanges of products and goods, both societies and organizations need
to understand cultural implications of these flows in hopes for better interaction with
other cultures and more efficient management of international.
2. The religious profile of the world is rapidly changing, driven primarily by differences in
fertility rates and the size of youth populations among the world’s major religions, as well
as by people switching faiths. Over the next four decades, Christians will remain the
largest religious group, but Islam will grow faster than any other major religion.