2.

Plan for access to customers

2.1 The goal of the plan

The goal of the plan: reach potential customers in Ho Chi Minh City who wish to
travel to Phu Quoc.

2.2 Selection channels:

Website

Tours are often high value, at the same time the level of competition in the tourism
market is quite fierce, today customers can easily look up information related to
businesses, tours at businesses easily. Along with that, when interested in customer
tours, customers also tend to search for information on Google, refer to posts on the
website of the business. For today's business, businesses that build and invest in the
website will receive more trust from customers. To reach potential customers, the
first channel selected is the website. The plans to reach customers on the website
are as follows:

- Posting information about Phu Quoc tour (including: time, travel schedule,
terms, accompanying services..) the information posted about the tour on the
website should be specific and clear.

Focusing on search engine optimization (SEO), it's understandable to simply

do all the work to improve a search engine's SERP rankings for free. Implementing
SEO for the website will help the website rank higher on the SERP, so there will be
an opportunity to show in front of the person who is interested and thereby have
the opportunity to turn them into their potential customers. SEO also helps
increase brand recognition because the first place on the search rankings is
similar to the façade position in traditional business. In addition, implementing
SEO helps to optimize the cost of reaching customers. Let's say the website gets
thousands of visits every day, but when using AdWords or other types of display
ads, you'll have to pay for each visit, seo won't incur any additional costs. To do
SEO, Saigon Tourist will study the most searched travel-related keywords, after
which, the company will implement techniques in search engine optimization so
that when customers search for a keyword related to the tours that the company
sells, the information of the tour is The company's travel will be displayed on top
of the search page.

- Focusing on the image, the company will build videos about Phu Quoc tourism
and upload videos on the website so that customers can easily visualize Phu
 Quoc tours, places to visit and interesting things when traveling to the pearl
island.
- The content posted on the website has the accuracy and clarity of the tour,
and the company will pay attention to the quality of images posted on the
website to ensure the image is clear, vivid and help customers experience the
phu Quoc tour.

Facebook

- Facebook is currently the largest social networking site in the world, the
number of Facebook users is quite diverse, this is also a channel to help the
company reach more customers. For facebook channels the company does:
- Downloadthe basic content of the tour and have the link of the website on the
official Facebook page of the company and share it to the groups sharing about Phu Quoc
tourism. The image posted on Facebook is clear, the best can be designed
videos to upload to facebook channel.
- Organizing mini games with multiple choice questions to learn about the
beauty of Phu Quoc, Mini game is posted on the Fanpage page to attract
customers to participate, through learning about the beauty of Phu Quoc
makes customers feel interested to learn about Ngoc Island. Phu Quoc
calendar provided by SaiGon Tourist, customers will have the opportunity to
get a discount on the tour.
- YouTube is the largest video social network in the world because of this, the
company will focus on designing videos to post on Youtube, videos with
content such as: Phu Quoc tourism and beautiful scenery can be explored,
delicious cuisine in Phu Quoc, games at the pearl island, local culture in Phu
Quoc, phu Quoc travel experience ... to provide customers with more
information and experience when coming to Phu Quoc.

TikTok

TikTok is a Chinese music video and social networking platform launched worldwide
in August 2018. The platform has demonstrated its position, influence and spread
when in 2020, TikTok has surpassed facebook and become the most downloaded app
globally as well as the total time users spend on TikTok has surpassed Youtube in
some markets such as the US and UK, So this will also be a platform to promote the
sale of the company's products very well. As with YouTube, the company will focus
on designing engaging videos with Phu Quoc travel-related content to promote the
Phu Quoc tour offered by the company, but there is a slight difference between
YouTube and TikTok videos that TikTok videos hit the current trend of "fast and
shortism", therefore, the company will focus on conveying the basic information
about the tour in the most concise way into the videos with the shortest possible
duration.

Advertise

Currently, the covid-19 pandemic is seriously affecting many industries, many of

which tourism is one of the most affected. However, after the opening of economic
development, the demand for tourism tends to grow again. In order to reach a variety
of customers and reach out quickly, the team will focus on online ads which include:

- Online search ads: When customers search for information related to Phu
Quoc tour, the advertisement will show
- Advertising through online newspapers, displaying ads on Youtube.
- Advertising on Facebook.
- Through advertisements to reach more of your target audience and increase
the likelihood of selling tours.

Indirect past

- Travel agent (OTA): booking.com, traveloka, agoda,... These are the

major OTA agents in Vietnam, which are chosen by consumers when they have
not yet shaped the experience product. Direct travel agents are effective
marketing channels, making a brand impression on users for a variety of the
company's products.

- Google-Tripadvisor profile: is an extremely reputable review site and

provides many reviews from customers themselves for visitors, to refer to or
plan their trip. It has a huge impact in building an online reputation for
businesses.
- Cooperate with service providers: During each tour, there will be
different groups of customers, who can consider to cooperate and work with
the staff or management of hotels or restaurants so that they are responsible
for introducing the company tour to customers. They can be paid commissions
if the referral is successful, or they can collaborate for cross-referrals.