DIGITAL MARKETING ON VARIOUS MEDIA PLATFORMS

GROUP: 07
CLASS: TYBMS-B
(MARKETING)
NAME ROLL NO. TOPIC

HARSH KOKALATH 131 PODCAST & VODCAST

ANIKET PANCHAL 132 CONTENT MARKETING

NITU PANDIT 133 CASE STUDY

PUNIT PATEL 134 BENEFITS OF DIGITAL

MARKETING

PARIKSHIT PATIL 135 HOSTED PAYMENT GATEWAY

MITALI WAGH 157 INTRODUCTION

INTRODUCTION
PODCAST & VODCAST
 CASE STUDY
❑ How Does The Ministry of Food Processing
(Govt. Of India) spread awareness about
World Food India through social media
platforms?

World Food India 2017 was a three-day

event that celebrated the food and
beverage industry in India.
 DIGITAL MARKETING STRATEGY

They hired a digital

marketing agency that
designed a creative
marketing strategy that
talked about food wastage
and how to tackle it.

The agency targeted the

audience with creative posts
and engaging campaigns
with hashtags.     
INSTAGRAM
FACEBOOK YOUTUBE
LINKEDIN
 RESULTS
4000+ leads generated comprising potential Exhibitors, Investors, Delegates, and other
Partners

3000+ posts created across social media platforms and 4000+ registrations via
the website

100+ million impressions through social media

Dominated India’s twitter-sphere through 8 successful trending activations

#WarOnFoodWaste ( Impression generated: 47988450 )

#NoWasteOnMyPlate (Impression generated: 2,0326,113 )

#ReduceFoodWastage (Impression generated: 51000000 )

THANK YOU!!!