Research Starbucks, answer the following questions, and be sure to cite your sources:

1. What impact do you think recyclable materials will have on the sustainability goals of

Starbucks?

From the past few years Starbucks are trying to reduce the waste that will be

generated by the organization which will helps organization environmentally. Based

on this Starbucks has started reducing the materials of the carbon in their products

which will helps to reduce the wate in their stores. As we look into the website of the

Starbuck, they have mentioned the how they are more sustainable in the coming

years. In this one of the most important things, we have to notice is single usage of

reusable package, as we know if we use the packaging more time how it will be

impacts so based on this Starbucks will come with this idea. In addition to this

Starbucks is investing in the various resources like “regenerative agriculture,

reforestation, forest conservative and water replenishment in their supply chain”

(Starbucks, n.d.). Furthermore, Starbucks will be working more on the managing the

waste by bring the more innovative ways.

2. Is Starbucks unique in being able to provide a high level of benefits to its employees?

It will be absolutely true that Starbucks will be providing the high-level benefits for

their employees in the organization. One of the primary factors for the employee’s

satisfaction is providing high range of benefits of their employees. Starbucks will be

one of the organizations in this category. It will empower the life of the employees,

“Our world-class benefits and programs for eligible part- and full-time partners are

tailored to your needs” (Starbucks, n.d.). In this package Starbucks provide various

health coverage options for their levels based on the different levels of the employees
 with the different coverage options. In addition to this Starbucks also provide the

various retirement plans for their employees and also investment in financial things

like stocks. Furthermore, Starbucks will be providing the paid time offs for their

employees like sick time, and paid vacation which will provide the employee

satisfaction. Finally, Starbucks will be providing the various options like parental

leave, education loans from management, and partner assistance.

3. Do you think that Starbucks has grown because of its mission to put people ahead of

profits or because of innovative ideas like online ordering and global roasteries?

I believe that that Starbucks has grown rapidly and the reason behind this will be

innovative idea of the organization. Because most of the customers of the Starbucks

has loved the products of the coffee culture and brand. Basically Starbucks will be

providing their products with the higher quality and higher class which will helps

them to become an unique way in the market. In addition to this Starbucks has

creating different ways of selling the coffee brand to their customers in an unique and

effective way which will be creating addiction to the customers and make them visit

daily. Furthermore, Starbucks has created unique of representing their brand by giving

special discounts to their customers which will make create new customers.

Roasteries will be also one of the reasons that makes Starbucks more innovative and

create excitement in the customer which give fresh excitement. Product differentiation

will be the reason to the Starbucks to grown rapidly in the market.

References:

Striving for a sustainable future: Starbucks Coffee Company. (n.d.). Starbucks

Coffee Company. https://www.starbucks.com/responsibility/planet/
Benefits and perks: Starbucks Coffee Company. (n.d.). Starbucks Coffee

Company. https://www.starbucks.com/careers/working-at-starbucks/benefits-and-

perks/