Shahnaz Seyid-zada – 61543, Sardorbek Kholdarov – 61503

DESIGN AND PROCESS MANAGEMENT

Introduction:
Design management encompasses the ongoing processes, business decisions, and strategies
that enable innovation and create effectively designed products, services, communications,
environments, and brands that enhance our quality of life and provide organizational success.

On a deeper level, design management seeks to link design, innovation, technology,

management and customers to provide competitive advantage across the triple bottom line:
economic, social/cultural, and environmental factors. It is the art and science of empowering
design to enhance collaboration and synergy between "design” and "business” to improve design
effectiveness.

Process management is a systematic approach to ensure that effective and efficient business
processes are in place. It is a methodology used to align business processes with strategic goals.

In contrast to project management, which is focused on a single project, process management

addresses repetitive processes carried out on a regular basis. It looks at every business process,
individually and, to create a more efficient organization. It analyzes current systems, spots
bottlenecks, and identifies areas of improvement.

Process management is a long-term strategy that constantly monitors business processes, so

they maintain optimal efficiency. Implemented properly, it significantly helps boost business
growth.

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 Design management:
Design Management is used to:

 Develop and maintain a business environment in which an organization can achieve its
strategic goals through design, and by establishing and managing an efficient and effective
system.

Value of Design Management:

 Innovation in internal business processes;

 Learning and growing opportunity for staff;
 Customer and brand: strategic positioning;
 Financial: Design management as an explicit and measurable value for company
reputation and stock market performance.

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 Process management:

Effective process management has several benefits for businesses. Overall, it:

 Enables agility: in ever-changing markets, businesses need to remain flexible so they

can pivot their operations and set of activities.

Mature process management allows businesses to quickly review and adapt their processes in
real-time and remain responsive to unforeseen situations.

 Promotes efficiency: good process management means continually monitoring and

optimizing business rules and processes.

Information from the process owner plus data from automation improves reporting transparency
and enables prompt insight into operational performance.

 Increases revenue potential: 46% of companies surveyed felt that process management
offered a route to cost savings and increased revenue, resulting in a stronger business
strategy.

Mapping an organization’s processes clarifies where to reduce costs or save time through process
improvement.

Optimizing some processes — such as lead times for product sales — can also directly increase
revenue.

 Increases employee engagement: comprehensive process management includes

identifying opportunities to automate repetitive administrative tasks. This means
employees can focus on tasks that add value to the business.

Feeling purposeful increases employee engagement, and it frees up time for employees to focus
on other areas such as their development, further increasing engagement levels.

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  Promotes a culture of continuous improvement: embedding an effective process
management approach fosters a culture of improvement.

Process owners and wider employee groups should be encouraged to brainstorm innovative ideas
that optimize processes and increase productivity and be rewarded for doing so.

Stages of process management

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Summary:
Design management describes how businesses incorporate design aspects to help achieve
business objectives, create products and services, attract customers, and support marketing
efforts. Design management is essential to businesses and operates depending on the industry
and design discipline.

Process Management or Business Process Management (BPM) is the organizational discipline

that provides tools and resources for analyzing, defining, optimizing, monitoring, and controlling
business processes and for measuring and driving improved performance of interdependent
business processes.

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Library:

 Chris Ebbert – Design Management Lecture ;

 Book – Successful Business Process Management What You Need to Know to Get
Results by Paula Berman.

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