BUSINESS DEVELOPMENT
Punjabi university Patiala
School of management studies
Submitted to –DR. Dhiraj
sharma
Submitted by – Swati sharma
Roll.no. – 20421074
Class – MBA-1 section B
CONTENT

o Introduction
o Definitions
o Terms
o Business Process Management
o Business Process Modeling
o Sales vs. Business Development Business
o Development Strategies [Growth Strategies]
o TIPS on How Will You Grow? 
INTRODUCTION

BUSINESS DEVELOPMENT INVOLVES THE

VARIOUS TECHNIQUES DESIGNED TO
HELP A COMPANY GROW BY DEVELOPING
NEW BUSINESS OR EXPANDING
PRODUCTS/SERVICES.
DEFINITION

Business development, is a mix of sales, marketing,

negotiations, networking, project management and
contract review.

“Business development is a set of tasks and

processes meant to develop and implement growth
opportunities within (and between) organizations
and to do so in a sustainable and profitable way.”
TERMS

BD – BUSINESS DEVELOPMENT
CRM – CUSTOMER RELATIONSHIP
MANAGEMENT
MI – MANAGEMENT INFORMATION
BPM – BUSINESS PROCESS MANAGEMENT /
BUSINESS PROCESS MODELING
CUSTOMER RELATIONSHIP
MANAGEMENT
Customer relationship management (CRM) is the
combination of practices, strategies and technologies
that companies use to manage and
analyze customer interactions and data throughout
the customer lifecycle. The goal is to
improve customer service relationships and assist
in customer retention and drive sales growth.
MANAGEMENT INFORMATION

A management information system (MIS) is a

computer system consisting of hardware and software
that serves as the backbone of an organization's
operations. An MIS gathers data from multiple online
systems, analyzes the information, and reports data to
aid in management decision-making.
BUSINESS PROCESS
MODELING
Business process modeling (BPM): in systems engineering is
the activity of representing processes of an enterprise, so that the
current process may be analyzed or improved. BPM is typically
performed by business analysts, who provide expertise in the
modeling discipline; by subject matter experts, who have
specialized knowledge of the processes being modeled; or more
commonly by a team comprising both. The business objective is
often to increase process speed or reduce cycle time; to increase
quality; or to reduce costs, such as labor, materials, scrap, or
capital costs.
SALES VS. BUSINESS DEVELOPMENT
BUSINESS
DEVELOPMENT
Essentially, business
development determines
how much a business will
grow, where that growth will
come from, and what
approach is needed to attain
that growth
SALES DEVELOPMENT
In simple terms, sales
development is responsible
for creating a relationship
with customers in order to
align them with your
products or services