The Value

of Facebook
Certification
Facebook Blueprint
Blueprint is a Facebook skills and training program that
empowers people and businesses to reach their goals with
Facebook, Instagram and Messenger. People around the
world who have discovered Blueprint are developing
their skills, testing their knowledge and establishing
themselves as experts in digital marketing. Facebook
Blueprint resources can also help
you to prepare for Facebook Certification.

We’ve created powerful marketing tools

and want to teach you how to master them.
About Facebook
Certification
Facebook Certification is the highest level
of accreditation recognized by Facebook
and signals advanced level proficiency on Facebook
platforms. Our certification exams
are high-stakes, delivered in a proctored setting, and are
built using psychometrically sound, legally defensible
industry standards. It is the only officially valid and
measurable way to demonstrate expertise on our
platforms.

Acquiring a Facebook Certification is the highest level of

accreditation recognized
by Facebook.
Certification and training
are more important than ever

61M 308K 3X
online learning trained via instructors Facebook Certification more
enrollments than tripled from Q1 to Q2
in 2020

Source: Facebook data, Global. “Analysis of Blueprint training consumption and certification volume.” Jan 1, 2020-Dec 31, 2020.
Certified credentials prove expertise within media agencies
Through a joint study with Kantar, we learned:

87% 53% 79%

of Facebook-certified of Facebook-certified of employers of certified employees say
individuals said they individuals said they they produced higher quality work and
experienced improved experienced increased work make agencies more credible and innovative
knowledge efficiency

Certification most notably impacts professionals’

understanding of digital marketing tools

“Clients are now trusting my work even more
and are coming to me for recommendations. Facebook
Certification has helped our agency enter a different
level. We even won new clients through the badges, so
it’s helped us a lot.”
TAREK EL-SARW, WAVEMAKER, SENIOR MEDIA EXECUTIVE
Certified professionals exhibit increased confidence and are
more inclined to participate effectively in broader
agency/client conversations
Certifications allow professionals to be perceived as experts
within the agency and especially to clients

Source: “Facebook Blueprint: The Value of Certification” by Kantar (Facebook commissioned study
of media agency employees within buying and planning roles across US, Canada, Mexico, Brazil,
UK, Germany, India and Japan) April 2020.
Employees with Facebook
Certifications feel more
knowledgeable and confident
“By being Facebook Certified,
I feel more confident when handling
projects and gained more trust from
clients.”
IRWAN ADRIANSYAH, IPROSPECT,
FULL STACK DEVELOPER
*Source: Facebook + Credly 2021
“It was very helpful that I could help my
colleague to implement the campaign and as a
team leader it’s very important to be able to
help my team myself to enable them to do their
best work.”
PAULA SILJAMAKI, OMNICOM,
BUSINESS DEVELOPMENT MANAGER
90%
of Facebook-Certified users who accepted their
badge and made it public*
45–55%
Competitive benchmark*
“Facebook Certification helps to fill knowledge gaps
and I can see afterward that someone is suddenly more
knowledgeable about topics that might have
previously been outside of their comfort zone.”
JASDEEP MONDAE, STARCORM, SOCIAL
LEAD
Employees with Facebook Certifications planned and executed more
efficient campaigns

+20% +50%
Individuals with low advertising proficiency significant benefited from the Certified employees created their first ads
certification and their associated business manager client account showed after enrolling in certification
the highest increase in effective spend, increasing more than 20 preparation trainings
percentage points

There was substantial improvement in the creative best

“This certification program empowered me to highlight practice adoption observed for certified users
my Community Management skills on my resume. While
Certified individuals are more likely to manage larger
I was looking for jobs in the digital marketing landscape,
campaigns
certification gave me an edge over other candidates and
acted as a catalyst to secure the job. I would recommend
this certification for adding to community management
skills.”

SAUMIL JOSHI, STUDENT/JOB SEEKER RUTGERS UNIVERSITY Source: Internal Facebook study 1. Effective Spend is calculated by the % of advertising spend that
falls under a number of categories designed to encourage advertisers to leverage optimizations that
are proven to increase advertiser value.
 Establishes a baseline Heightens credibility
Promotes optimal spend,
product and solutions and ensures parity with
resulting in more efficient
knowledge individuals, campaigns, leading to
their businesses further improvements and

Facebook Certification and clients results

enables businesses and

individuals to reach
their professional goals
Expands knowledge, Allows individuals to
Improves confidence
using accreditation as a stand out from the pack
and work efficiency. By
critical tool in building as an expert in their
producing higher quality
trust and expertise with specialty
work, businesses become
clients
more credible and
innovative
Thank you