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Unit 8.2 - Planning (5-1-20)
Unit 8.2 - Planning (5-1-20)
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INSTITUTIONAL MANAGEMENT PROCESS:
INSTITUTIONAL PLANNING
Content Page No
Broad Objective 3
Learning Outcomes 3
Introduction 3
8.2.1 Planning: Concept and Importance 4
Characteristics of Planning
Importance of Planning
Importance of Planning
Practice task 8
Feedback 9
8.2. 2 Institutional Planning 10
Objectives of Institutional Planning
Need and importance of Institutional Planning
Scope of Institutional Planning
Prerequisites of an Institutional Plan
Practice task 16
Feedback 16
8.2.3 Types of Planning- Strategic and Operational 18
Strategic Plans
Tactical Plans
Operational Plans
Practice task 21
Feedback 21
Conclusion 22
Bibliography 22
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UNIT 8.2
INSTITUTIONAL MANAGEMENT PROCESS:
INSTITUTIONAL PLANNING
Author Dr Rakesh K Wats
NITTTR, Chandigarh
Supportive team Ms. Kamakshi Malik
DAV College, Chandigarh
Broad Objective
The broad objective of this unit is to
make the learners aware about the
importance of institutional planning and
its scope in the smooth, efficient and
effective running of an educational
institution
Learning Outcomes
After going through this unit the learner will be able to:
1. Understand the concept of planning and its importance for an institution.
2. Identify the steps and characteristics of planning.
3. Appreciate the need, importance and scope of institutional planning in today’s scenario.
4. Identify the pre-requisites for an effective institutional plan.
5. Understand the types of planning and their application in smooth running of an institution.
Introduction
Confucius, an eminent educationist has once said that, “A man who does not think and plan long ahead,
will find trouble right at his door.” Today we are living in an uncertain, volatile and complex world
where, change is the only permanent thing. This has made the working of institutions not only difficult
but also challenging. To survive in such an environment and to achieve competitive advantage the mantra
that can help is- proper planning in an institution. This unit, broadly, covers concept, importance and
characteristics of planning. Important steps involved in planning, role and importance of institutional
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planning, pre-requisites for an effective institutional plan also form the constituent of this unit. Types of
plans required for the smooth running of an educational institution are the important inputs of this unit.
We often use the word planning everyday for our activities to be done in the entire day. In other words it
is looking ahead and deciding on the future course of action. It is a systematic activity but exhaustive
program which determines when, how and who is going to perform a specific job. It is often said “Well
planned is half done”, thus highlighting the importance of planning in achieving success. While planning,
we consider the available & potential resources (like human and physical) of the institution to get
effective co-ordination and contribution. It is the basic management function which includes formulation
of one or more detailed plans to achieve balance between needs or demands with the available resources.
Urwick states, “Planning is a mental predisposition to do things in an orderly way, to think before acting
and to act in the light of facts rather than guesses”. Planning is deciding the best alternative among a
number of other alternatives, to perform different functions in order to attain predetermined goals.
Koontz & O’Donell opine, “Planning is deciding in advance what to do, how to do and who is to do it.
Planning bridges the gap between where we are, where we want to go. It makes possible, the things to
occur which would not otherwise occur”.
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Fig. 8.2.1 Steps of planning in an institution
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Planning is designed for efficiency- planning helps the institution in saving time, effort
and money and other physical resources by promoting adequate and optimum utilisation of
these resources.
Planning is Flexible—as the future is uncertain and unpredictable thus planning must
include plans flexible enough to keep the chances of incorporating the on spot changes.
They should not be rigid and unalterable. Thus, plans must provide enough opportunity to
cope up with the changes like student’s demand, industry needs, government policies etc.
Importance of Planning
Planning play a strong role in minimising the risk of various types of uncertainties
Planning helps the management to anticipate future and prepare for risks
Planning invites various stakeholders of the institution to share common platform to give
their ideas and suggestions on issues related to the institution, hence integrate them for a
common reason
It facilitates coordination and synchronisation of work, avoid duplication of efforts.
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Planning improves morale of all stakeholders
Planning team up all departmental heads, the faculty, the non teaching staff or the students
where every stakeholder is aware of the expectations of team from them
This encourages them to show their best and work whole heartedly towards the achievement
of goals and objectives of the institution.
Planning creates a healthy work environment and positive institutional culture that enhances
the morale of all stakeholders and brings them together.
Planning cannot be successful if there is no control or vigil over the changing environment so
that the plans do not go haywire or become obsolete.
Planning and controlling co-exist and are considered to be two sides of the same coin
The goals and objectives provide a direction to the efforts and are the central part of the planning
process. The objectives should be clear, precise, easily understandable, and clearly communicable
to the planners so that they can act accordingly.
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Developing the Planning Premises
Premises are the assumptions about the environment in which plans are formulated and
executed. Premises determine where we have departed from the actual plan and the
reasons behind this deviation. This helps in identifying the potential obstacles and threats
in our planning so that steps can be taken to avoid them in future.
Planning premises may be internal controllable (include capital investment policy,
management labor relations, philosophy of management, etc.) or external uncontrollable
(socio- economic, political and economical changes).
Plans must be formulated by keeping in mind the limitations posed by the internal and
external premises.
After the premises are developed the planner will assess all the possible alternatives.
Every alternative will be evaluated by considering its advantages and disadvantages with
reference to the resources available and requirements of the institution.
After objective and scientific evaluation of the alternatives, the best alternative is finally
chosen.
After the basic and derivative plans, faculty and the ones who have to implement these
plans are made to come on the same page by taking them into confidence
Confidence can be attained by making them feel valued, let them participate in all
decision making activities.
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According to Koontz, ‘plans have to be set in an atmosphere of close participation and a
high degree of concurrence’.
Participation enables employees to give their best to the plans. They are also motivated
to carry out the plan to the best of their ability.
Reviewing and revising is important to assess and review the effectiveness of plan as
the environment in which institutions operate is volatile and uncertain that makes the
plan to adjust in existing situation. So, continuous reviewing and revising is
important.
This can be done on the basis of feedback or information received from students,
faculty and other stakeholders concerned.
The assessment of plans helps the management to rectify the deviations, if any and
modify the plan.
Without a regular follow-up, there are chances that the plans may become obsolete
and insignificant. Moreover, appraisals ensure the implementation of plans in the
right direction and avoiding mistakes in the future planning.
Practice task
Q1. Fill in the blanks
a) ____________ are the assumptions about the environment in which plans are formulated and
executed.
b) Without a _____________ there are chances that the plans may become obsolete and insignificant.
d) The plans derived for various departments which help in the achievement of main plan are called
__________ .
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Feedback
A. 1 Fill ups:
a) Planning Premises
b) A regular follow-up
c) Setting of objectives
d) Derivative plans
1. It is goal oriented
4. It is an intellectual process.
Ans. c) Premises are the assumptions about the environment in which plans are formulated and executed.
The development of these premises determines where we have departed from the actual plan and the
reasons behind this deviation.
Ans. d) The plans derived for various departments, units, activities, etc., which help in the achievement
of main plan are called the derivative plans. These derivative plans include policies, procedures, rules,
programs, budgets, schedules, etc
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8.2. 2 Institutional Planning
Planning in education is an extremely important activity as it forms the basis of all programmes of
quantitative and qualitative improvement in education. Without planning, an individual, a society, an
institute or a nation cannot prosper. Similarly, any educational institution, cannot achieve the targeted
goals unless it opts for proper planning.
Educational planning implies taking of decisions for future actions with a view to achieving
predetermined objectives through the optimum use of scarce resources. Institutional planning is a part of
educational planning. It is confined to a particular institution and functions keeping the goals of that
particular institution in mind. It ensures better and most favorable use of the resources which the
institution has or can have. It is the institution that knows best its needs and problems that have to be
solved. Hence, it is through institutional planning that an institution can attain welfare and development.
Institutional planning can be best explained in the words of M.B.Buch (1964) “An institutional planning
is a programme of development and improvement prepared by an educational institution on the basis of
its felt needs and resources available and likely to be available, with a view to improve the formal
educational institutional program and practices constitutes a plan for an institution”.
Institutional planning is an effective method to enhance the institutional mission of ensuring high quality
teaching, training of young generation with employable skills contributing in national development within
the framework of present institutional arrangement. Buch further states "Institutional planning is a (i) plan
for development as a whole (ii) plan for the improvement of the existing situation (iii) plan for felt needs,
necessity of the institution (iv) plan for an effort to make a balance between available resources and
planning (v) an effort to find out to be available resources (vi) a plan to be made without hampering the
educational programs and practices".
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effective, involving every teacher in the formulation and implementation of institutional plans,
emphasizing what can be done here and now by mobilising our existing resources".
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On the political side:
Developing democratic attitudes in faculty, staff and students
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inculcate skill development among students so that they can become employable and contribute
towards the nation's development with their expertise.
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Organization of physical activities like sports day, athletic meets etc. in the institution to
enhance physical health of students and teachers.
Organization of literary activities like preparation of institution magazine, newsletter,
teaching aids and equipment.
Social service projects like NSS, NCC to help in inculcation national responsibilities in
students
Collaboration with local NGOs to make students socially responsible nationals
Need-based- An institutional plan must be based on the needs and requirements of the staff,
students and other stakeholders of the institution. It may incorporate needs in the area of
institutional organisation, curricular and co-curricular programs, support services, etc.
Intensifies Human Efforts- An institutional plan makes persistent efforts to involve more of
human efforts by utilising faculty’s initiative, imagination and creativity. It should not just
depend on the financial and infrastructural support.
Specific- Every institution has its own image and unique selling proposition (USP) in terms of its
goals and objectives. This must be highlighted while planning for development and improvement.
Thus, every institution needs to have its own unique and specific plan which makes it different
from others in the same business.
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Goal-oriented -An institutional plan is directed towards pursuing the national goal of attaining
excellence with fairness. This requires not only continuous improvement but also development of
an institution that may attain higher goals each time.
Optimum Utilisation - Its major criterion is to utilize human, financial and other non-material
resources in a way which facilitates maximum benefits
Flexible – An institutional plan must be flexible and open to alterations as demanded by changing
needs and situations.
Two-fold focus - Each institutional plan has a two-fold focus: (a) improvement based on human
efforts and (b) development necessitating support and assistance of the management, community
and the government.
Enhanced Motivation - Through its successful implementation with visible output, it should
motivate students, teachers, management and the community, create enthusiasm and a sense of
commitment and affiliation in these groups.
Democratic Preparation - Its planning and implementation must involve the entire stakeholder
group; who share their opinions and ideas and this enhances their sense of dignity and worthiness.
Duration of Plans - An institutional plan can be of a long-term plan for 10-15 years or it could
be of five years’ duration coinciding with the national/state five-year plans. Within the broad
frame-work of long-term plan, an institution can prepare a number of projects or programs for a
shorter duration of one or two years.
Relation with State and National Plans - An institutional plan should be prepared within the
State level and National level educational plans and need to reflect the National Policy on
Education. However, the institutional plan can be prepared in the spirit of educational plans, still
the institution can have the freedom to modify, change, add or reject them.
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Community Support - Community involvement in institutional planning is a pre-condition and
an absolute necessity as it ensures community support in the implementation of the plan and helps
in building a rapport between the institution and the community".
Practice task
Q1. Fill in the blanks
d) Depending upon the circumstances and needs of the institution, the objectives may be ___________
or ____________
Feedback
Ans. 1. Fill in blanks
a) Institutional planning
c) overall progress
a) Institutional planning is a part of educational planning and is confined to a particular institution and
functions keeping the goals of that particular institution in mind.
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b) Prerequisites of an institution plan are
It must be based on the needs and requirements of the staff, students and other stakeholders of
the institution.
It should not just depend on financial and infrastructural support but consider human effort.
It must be unique and specific which makes it different from others in the same business.
It must be directed towards pursuing the national goal of attaining excellence with fairness.
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8.2.3 Types of Planning- Strategic and Operational
Different types of plans may be adopted by institutions to supervise and direct institutional activities.
There are three most commonly used plans namely Strategic, Tactical and Operational Plans. All the three
are somehow interrelated as operational plans lead to the accomplishment of tactical plans, which in turn
lead to the accomplishment of strategic plans
Strategic Plans
A strategic plan is a summary of various steps to be taken keeping in mind the goals of the entire
institution, rather than the goals of individual units. It begins with formation of the institution’s mission.
The plans look ahead for about five years or more and focus on progress of the institution in the years to
come.
The plans involved many stakeholders, hence an accord and synchronisation amongst them is needed.
e.g. A plan to introduce new technology will be effective only if all the faculty members understand its
importance. Top-level management develops the directional objectives for the entire institution, while
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lower levels will develop attuned objectives and plans to achieve them. Top management’s strategic plan
for the entire institution becomes the outline premise of activities for the lower level planning.
Some features of strategic plans are:
They determine the long term objectives of the institution and deal with allocating resources and
deciding on the alternatives to be chosen that best suit the interest of the institution and the
stakeholders.
They are made by the top management as they deal with the holistic development of the entire
institution
They are forward looking as they focus on what we are today and what we wish to be in future.
Thus, ideally they shall be effective if they are flexible enough to adjust to the changing needs
and aspirations of its stakeholders.
These plans provide the framework and direction of planning at the lower level
Tactical Plans
Tactical plans are the strategies that the head of the institution adopts to achieve the objectives set in
the strategic plan. A tactical plan is concerned with what the lower level units within each department
must do, how they must do it, and who is in charge at each level. Tactics means the way in which the
means needed to activate a strategy and make it work are decided. Tactical plans have narrower scope
and shorter time frame than strategic plans. These plans usually span one year or less because they are
considered short-term goals. Long-term goals, on the other hand, can take several years or more to
accomplish. Normally, it is the departmental responsibility to take the broad strategic plan and identify
specific tactical actions.
Some features of Tactical plans are:
These plans are for a shorter time duration (time frame usually less than 3 years) and are
usually developed by departmental heads.
These plans help in the implementation of strategic plans by defining activities to be
performed by various departments.
These involve allocating resources and work among faculty of each department.
Operational Plans
Operational plans are the ones developed for short term, may be even less than one year. The function
of these plans is to determine actions or activities to be performed so as to maintain strategic and
tactical plans. Thus, an operational plan is one that a faculty member uses to accomplish his or her job
responsibilities. Operational plan can be a single-use plan or a continuing plan.
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Single-use plans: These plans apply to the activities that have one time occurrence or those
that do not recur or repeat. For example, a lecture delivered in a class is a single-use plan
because it deals with the who, what, where, how, and how much of a lesson to be taken in a
lecture.
Continuing or ongoing plans: These are usually made once and maintain their value over a
certain period but undergo periodic reviewing to avoid it from becoming irrelevant or
obsolete.
Examples:
A policy: "it is a past or current statement or series of statements which explain,
recommend or exclude a course of action or actions to be taken to run the institution.
These statements are usually written, but they could be oral".
It provides a broad guideline to head of institutions to follow while dealing with
important decisions. Typical human resources policies like faculty recruitment,
terminations, performance appraisals, pay increases, and discipline are all policy matters.
Policies are important because they help an institution establish rules and procedures that
can produce not only standards of quality for learning, but also expectations and
accountability.
A procedure: it explains how activities are to be carried out. For example, most
institutions have procedures for purchasing books in the library or equipments in the
laboratory. This procedure will have steps to be taken at various levels. By defining
these steps and the sequence in which they are to be taken, procedures "provide a
standardized way of responding to a repetitive problem".
A rule: it tells the faculty members or students what should be done and what not to be
done. Rules are “dos” and “don’ts” statements put in place to promote the uniform
treatment and behavior of employees. For example, students who do not have 75%
attendance are barred from sitting in the final exam. This rule is uniform for all students
irrespective of their stream, year or department.
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Practice task
Q. 1 Short questions
a) Discuss the various types of plans
b) Define a policy and procedures
Feedback
Tactical plans are the strategies that the head of the institution adopts to achieve the
objectives set in the strategic plan. A tactical plan is concerned with what the lower
level units within each department must do, how they must do it, and who is in charge
at each level.
Operational plans are the ones developed for short term, may be even less than one
year. The function of these plans is to determine actions or activities to be performed
so as to maintain strategic and tactical plans.
b) Policy -it is a past or current statement or series of statements which explain, recommend or
exclude a course of action or actions to be taken to run the institution. These statements are
usually written, but they could be oral.
Procedure it explains how activities are to be carried out. This procedure will have steps to
be taken at various levels. By defining these steps and the sequence in which they are to be
taken, procedures "provide a standardized way of responding to a repetitive problem".
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Conclusion
Change and advancement of knowledge are inevitable in any society and to live up to the expectations of
the new needs, a futuristic approach to planning is very important. It is must for the efficient functioning
of an educational institute to plan to upgrade its all activities, curricular, co-curricular, R & D etc. to work
for developing the integrated human personalities. The Institutional Planning helps in meeting its
objectives by reducing duplicities of efforts, reducing uncertainties, increasing controls, providing
competitive edge. Effective planning always makes basis of an efficient institute.
Bibliography
1. Carnegie, D., 2017. How to win friends & influence people. e-artnow.
2. Edgar F. Huse, Management, West Publishing Company, Minnesota, 1995.
3. Harold Koontz and Cyril O’Donnel, Essentials of Management, Tata McGraw Hill, 2000.
4. L.A. Allen, Management and Organisation, Tokyo, McGraw-Hill, 1980.
5. MISHRA, V., PUNDIR, V., INSTITUTIONAL PLANNING: THE WORKING PRINCIPLES,
ZENITH International Journal of Multidisciplinary ResearchVol.1 Issue 6, October 2011, ISSN
2231 5780 avl at www.zenithresearch.org.in 241.
6. Planning and Management in Higher Education. Study material for the course of PGDHE.
IGNOU, New Delhi
7. Robert Albanese, Management toward Accountability and Performance, Richard D., Irwin,
Homewood, Illinois, 1990.
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India Pvt. Ltd.437-468p.
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Publishing Company Ltd., 208-222p.
11. http://www.preservearticles.com/education/what-are-the-main-aims-and-objectives-of-
institutional-planning/6687
12. http://www.shareyouressays.com/knowledge/what-are-the-important-characteristics-of-
institutional-planning/100341
13. https://www.tutorialspoint.com/management_principles/management_principles_types_plans.htm
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14. http://www.yourarticlelibrary.com/educational-management/institutional-management-meaning-
and-components. Institutional Management: Meaning and Components, Diksha Kashyap
15. http://ebooks.lpude.in/management/mba/term_1/
DMGT402_MANAGEMENT_PRACTICES_AND_ORGANIZATIONAL_BEHAVIOUR.pdf
16. http://www.managementhelp.org/plan_dec/mbo/mbo.htm
Web resources:
An Overview of Institutional Planning https://www.youtube.com/watch?
v=eEqyh0r3WSw
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