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  • Your Customer's Climate Journey

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    Arnon Cavaeiro
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    Customers have different stages of understanding and commitment to sustainability, from unaware to active supporter. To help customers progress along their climate journey, companies must educate customers on how their products or services can save the world while also competing on price and value like other offerings.

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    Customers have different stages of understanding and commitment to sustainability, from unaware to active supporter. To help customers progress along their climate journey, companies must educate customers on how their products or services can save the world while also competing on price and value like other offerings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views1 page

    Your Customer's Climate Journey

    Uploaded by

    Arnon Cavaeiro
    Customers have different stages of understanding and commitment to sustainability, from unaware to active supporter. To help customers progress along their climate journey, companies must educate customers on how their products or services can save the world while also competing on price and value like other offerings.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Your Customer’s Climate Journey

    (feel free to take a photo or zap the QR code!)


    Making a sustainable product or service is different from making your average app or widget. Not only do you have to compete on price and value,
    but you also have to educate your customer on how to save the world. Do you know how to help a customer move from one stage of their
    climate journey to the next stage?

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