PROJECT OVERVIEW

TO INCREASE DOWNLOADS (500-1000) OF ISTHARA APP IN IIT CAMPUS AND NEARBY

AREAS.

TARGET AUDIENCE
IIT Delhi students (all disciplines)
Students from nearby colleges and universities
Young professionals interested in tech and entrepreneurship

OFFLINE MARKETING CAMPAIGN GOALS

Increase app awareness within the target audience
Drive a significant increase in app downloads
Establish a strong brand presence around relevant locations and events
Offline Marketing Strategies

Campus Partnerships
Collaborate with IIT Delhi student clubs and societies (coding
clubs, entrepreneurship societies, etc.).
Offer exclusive discounts or trial periods to members.
Sponsor or participate in student-run events (hackathons,
coding competitions).
Branded Transportation:
"Wrap" autos or cars with eye-catching app branding and
messaging.
Focus routes on areas with high student traffic (IIT Delhi,
nearby colleges, tech hubs, popular hangouts).
Strategic Banner Placement:
Place large, visually appealing banners in prominent
locations:
Outside IIT Delhi gates
Near popular student cafes and eateries
Tech hubs and co-working spaces
Offline Marketing Strategies

Offline Guerilla Tactics:

"Chalkvertising": Creative chalk messages on sidewalks in
student areas
Branded stickers distributed in relevant places to create
curiosity
"Student Ambassador" Program:
Recruit enthusiastic IIT Delhi students to promote the app
within their networks.
Incentivize ambassadors with rewards or app perks based on
download referrals.
Campaign Timeline
Phase 1 (2 Weeks): Partnership outreach, design assets, launch transportation
branding.
Phase 2 (3 Weeks): Banner installations, guerilla tactics, ambassador program rollout.
Phase 3 (Ongoing): Monitor results, data-driven adjustments, continued ambassador
engagement.

Pricing
Service Estimated Cost
Campus Partnership
₹15,000
Development

Branded Transportation (2
₹30,000
vehicles, 1 month)

Banner Design, Production,

₹20,000
and Installation (5)

Offline Guerilla Marketing

₹10,000
Supplies and Execution

Student Ambassador
Program Setup and ₹15,000
Incentives

Total Estimated Project Cost: ₹90,000

Note: Costs are flexible and can be adjusted based on the selected strategy mix
 Measurement and Success Metrics
App download tracking (baseline vs. campaign period)
Referral code usage (to track sources)
Social media engagement related to the campaign
Qualitative feedback from student ambassadors

I am confident that this targeted offline campaign will generate

significant buzz and drive increased downloads for your innovative
co-living and co-dining app. Let's discuss this further and tailor the
strategy to perfectly match your needs and budget.