CRISP

BANANA WAFERS
MARKETING PLAN
 PRESENTED BY
AMALNATH N
MM303
TYBAMMC
SHEILA RAHEJA S C H O O L
OF B U S IN E S S M A N A G E M E N T
WHAT IS CRISP BANANA WAFERS?

ONE OF A KIND SNACK UP PRODUCT,

AIR FRIED TRADITIONAL BANANA WAFERS
AVAILABLE IN DIFFERENT FLAVOURS.
A GO TO OPTION FOR ALL
YOUR LITTLE CRAVINGS.
WHY CRISP BANANA WAFERS?

HEALTHY ALTERNATIVE
TO ALL THE READY TO EAT SNACK OPTIONS
AVAILABLE IN THE MARKET.
INTERNAL ANALYSIS

1. WAFER STYLE
2. AIR FRIED
3. GLUTEN FREE
4. DIFFERENT FLAVOURS
5. TRADTIONAL BANANA FROM LOCAL FARMERS.
PRODUCT RANGE

FLAVOURED BANANA WAFERS

1. CLASSIC SALTED
2. SWEET AND SPICY COMBO PACKS.
GIFT PACKS.
3. RED CHILLY
4. NATURAL SWEET
 STREGNTH & WEAKNESS

1. HEALTHIER THAN OTHER 1. TOUGH COMPETITION

OPTIONS IN MARKET 2. COMPARITIVELY LESS
2. LOCALLY PRODUCED POPULAR
3. NEED OF BEHAVIOUR
3. LONGER SHELF LIFE
CHANGE
 EXTERNAL ANALYSIS

CUSTOMER ANALYSIS COMPETITIVE KNOW HOW SOCIAL RESPONSIBILITY

1. LARGE MARKET OF POTATO CHIPS 1. BIODEGRADABLE PACKAGING
1. STUDENTS AND WORKING PEOPLE
2. LOCAL BRANDS 2. NO CHEMICAL PRESERVATIVES
2. TRAVELLERS
3. HOUSEWIVES
4. OCCASIONAL BUYERS
MARKETING ELEMENTS

1. ADVERTISEMENTS
2. SALES PROMOTION
3. PUBLIC RELATIONS
4. DIRECT MARKETING
5. INTERACTIVE MARKETING
 IMPLEMENTATION OF STRATEGY
ADVERTISEMENTS SALES PROMOTION PUBLIC RELATIONS
1. SOCIAL MEDIA/INTERNET ADS. 1. FREE SAMPLES 1. MEET THE PRODUCER CAMPIAGN
2. PRINT ADS. 2. OFFERS ON COMBO PACKS 2. AWARENESS ON FOOD SAFETY
3. LOCAL TIE UP AND HEALTH
3. FLYERS.
4. TV ADS.

DIRECT MARKETING INTERACTIVE MARKETING

1. STALLS IN PUBLIC AND 1. CHANCE FOR PUBLIC TO
PRIVATE EVENTS VISIT THE MANUFACTURING
UNIT
EVALUATION OF STRATEGY

MARKETING STRATEGY OF CRISP BANANA

WAFERS WORKS ON REACHING THE
CUSTOMERS IN GROUND LEVEL TO CREATE AN
AWARENESS OF THE PRODUCT AND
POPULARISE ITS AVALAIBILITY IN MARKET,
GIVING AN OPPURTUNITY TO TRY A DIFFERENT
ALTERNATIVE THAN THEIR USUAL CHOICES OF
READY TO EAT SNACKS.
THANK YOU