Base Case

All types of contents are bundled in a single plan

Revenue Calculations

1) Subscription Revenue
Subscription Rs. p.a No. of Subscriptions p.a.
Super 899 36,480,000.00
Premium 1499 11,520,000.00
Total 48,000,000.00

2) Ad Revenue for Movies

Total No. of Movies 2750
Avg. duration of ads in a movie in min. 5
Rev in INR per minute 5
No. of super subscribers 36,480,000.00
no. of movies watched per month 4
No. of movies watched per year 48
No. of movies watched by super subscribers per year 1,751,040,000.00
Duration of ads watched (in min.) 8,755,200,000.00
Ad Revenue p.a. 43,776,000,000.00

3) Ad Revenue for Series

Total No. of Series 792
No. of series watched by 1 subscriber p.a. 20
No. of super subscribers 36,480,000.00
No. of episodes per serie 10
Total no. of unique episodes 7920
No. of episodes watched by super subscribers p.a. 7,296,000,000.00
Ad duration in min per episode 2
Rev in INR per minute 4
Ad Revenue 58,368,000,000.00

Total Revenue 152,208,000,000.00

Revenue
32,795,520,000.00
17,268,480,000.00
50,064,000,000.00

Legend
Data Cell
Process Cell
Output Cell
Case 1
Regional Content is provided separately in a cheaper plan

Revenue Calculations

1) Subscription Revenue
Subscription Rs. p.a
Super 899
Premium 1499
Super - Regional Only 499
Premium - Regional Only 999
Total

2) Ad Revenue for Movies (super subscribers)

Total No. of Movies 2750
Avg. duration of ads in a movie in min. 5
Rev in INR per minute 5
No. of super subscribers 35,750,400.00
no. of movies watched per month 4
No. of movies watched per year 48
No. of movies watched by super subscribers per year 1,716,019,200.00
Duration of ads watched (in min.) 8,580,096,000.00
Ad Revenue p.a. 42,900,480,000.00

3) Ad Revenue for Movies (super subscribers - regional)

Total No. of Movies 750
Avg. duration of ads in a movie in min. 5
Rev in INR per minute 5
No. of super subscribers - regional only 802,560.00
no. of movies watched per month 4
No. of movies watched per year 48
No. of movies watched by super subscribers (regional only) p 38,522,880.00
Duration of ads watched (in min.) 192,614,400.00
Ad Revenue p.a. 963,072,000.00

4) Ad Revenue for Series (super subscribers)

Total No. of Series 792
No. of series watched by 1 subscriber p.a. 20
No. of super subscribers 35,750,400.00
No. of episodes per serie 10
Total no. of unique episodes 7920
No. of episodes watched by super subscribers p.a. 7,150,080,000.00
Ad duration in min per episode 2
Rev in INR per minute 4
Ad Revenue 57,200,640,000.00
5) Ad Revenue for Series (super subscribers - regional)
Total No. of Series 170
No. of series watched by 1 subscriber p.a. 20
No. of super subscribers (regional only) 802,560.00
No. of episodes per serie 10
Total no. of unique episodes 1700
No. of episodes watched by super subscribers (regional only) 160,512,000.00
Ad duration in min per episode 2
Rev in INR per minute 4
Ad Revenue 1,284,096,000.00

Total Revenue 152,064,672,000.00

Loss -304,272,672,000.00
No. of Subscriptions p.a. Revenue
35,750,400.00 32,139,609,600.00
11,289,600.00 16,923,110,400.00
802,560.00 400,477,440.00
253,440.00 253,186,560.00
48,096,000.00 49,716,384,000.00

Legend
Data Cell
Process Cell
Output Cell
Sources
https://www.hotstar.com/in/subscribe/get-started
https://gadgets360.com/entertainment/news/hotstar-paid-subscribers-46-4-million-116-disney-plus-q3-2021-arpu
https://www.marketingdive.com/news/76-of-viewers-willing-to-watch-ads-for-free-video-streaming-study-finds/57
116-disney-plus-q3-2021-arpu-launch-expansion-2509402
ideo-streaming-study-finds/574918/