Research Design:

The goal of our is to determine which type of medication consumers preferred, branded or generic. We
used a case study qualitative design in order to better comprehend and evaluate various points of view.
Knowing, comprehending, and identifying the community at MSU-Marawi Senior High School's
preferences for buying branded and generic medicines are the main goals of our study.

Locale of the Study:

Our study was conducted at Mindanao State University - Marawi Senior High School Main Campus,
which is located in MSU-CPA, MSU-ANNEX, and MSU-PUC buildings in Marawi City. Our study was
carried out in a face-to-face setting.

Population and Sample:

Participants in our study came from the MSU-Marawi Senior High School community and were chosen at
random. The community was divided into the subgroups which are:

1. Grade 11 and 12 students from all strands of the Academic Track (namely ABM, STEM, and HUMSS).

2. Faculty & Staff Members

Specifically, 4 students each from ABM, STEM and HUMSS and 3 Faculty & Staff Members, which are a
total of 15 participants that were selected from different subgroups into which we chose on.