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  • Materi Ghania

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    maria
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    The document provides an introduction to the author's background which includes graduating from Universitas Katolik Parahyangan from 2014-2018, working as an auditor at Pricewaterhouse Coopers from 2018-2020, and currently working in finance and accounting at Shopee Indonesia since July 2020. It then discusses the definition of personal branding and provides tips on how to create an effective personal brand, including identifying an issue or value to stand for, consistency in messaging, amplification through physical appearance and digital skills like storytelling and writing.

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    PPT Materi Ghania

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    The document provides an introduction to the author's background which includes graduating from Universitas Katolik Parahyangan from 2014-2018, working as an auditor at Pricewaterhouse Coopers from 2018-2020, and currently working in finance and accounting at Shopee Indonesia since July 2020. It then discusses the definition of personal branding and provides tips on how to create an effective personal brand, including identifying an issue or value to stand for, consistency in messaging, amplification through physical appearance and digital skills like storytelling and writing.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views7 pages

    Materi Ghania

    Uploaded by

    maria
    The document provides an introduction to the author's background which includes graduating from Universitas Katolik Parahyangan from 2014-2018, working as an auditor at Pricewaterhouse Coopers from 2018-2020, and currently working in finance and accounting at Shopee Indonesia since July 2020. It then discusses the definition of personal branding and provides tips on how to create an effective personal brand, including identifying an issue or value to stand for, consistency in messaging, amplification through physical appearance and digital skills like storytelling and writing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    I.

    INTRODUCTION

    1. UNIVERSITAS KATOLIK
    PARAHYANGAN, BANDUNG
    2014-2018

    2. Pricewaterhouse Coopers
    Auditor
    2018-2020

    3. Shopee Indonesia
    Finance - Accounting
    Instagram: @niaghania
    July-Oct 2020 Tiktok: @niaghan
    01
    What Is
    Personal
    Branding?
    The definition of
    Personal Branding
    “Your brand is what people
    say about you when you’re
    not in the room.”

    —Jeff Bezos
    04. How to Create Your Own Personal Branding

    1. Identification 2. Principles

    Issue Value Genuine Consistent


    What issue do What value do
    you care ? you
    stand for ?
    04. How to Create Your Own Personal Branding

    3. Amplification

    Physical Digital Skill


    Appearance
    Story telling,
    Looks & Sounds writing
    Resep Konten Viral

    1. Story Telling 2. Emotion 3. Education


    Navigating The Social Media Jungle

    1. Social
    Interaction

    2. You will make 3. Critics are


    mistake you’re best friend

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