Assignment on

Acer: Business Practice in Bangladesh

Dhaka International University

Department: BBA
Course Id CBC: 213
Course Name : Computer Application in Business
Submitted to: Ms. Hasina Parvin Jolly
(Department Of Business Administration/Assistant Professor)

Name Roll Batch

Md. Musfiqur Rahman 08 63
 Acer: Business Practice in Bangladesh

Company Profile: Acer Inc. is a Taiwanese multinational hardware and electronics

corporation specializing in advanced electronics technology, headquartered in Xizhi,
New Taipei City, Taiwan. Its products include desktop PCs, laptop PCs (clamshells,
2-in-1s, convertibles and Chromebooks), tablets, servers, storage devices, virtual
reality devices, displays, smartphones and peripherals, as well as gaming PCs and
accessories under its Predator brand. Acer is the world's 6th-largest PC vendor by
unit sales as of January 2021.
Acer was founded by Stan Shih, his wife Carolyn Yeh, and a group of five others as
Multitech in 1976. The company was renamed Acer in 1987. Acer is one of the
world's top ICT companies with a presence in more than 160 countries. As Acer
evolves with the industry and changing lifestyles, it is focused on enabling a world
where hardware, software and services will fuse with one another, creating
ecosystems and opening up new possibilities for consumers and businesses alike.
Acer's 7,500 employees are dedicated to the research, design, marketing, sale, and
support of products and solutions that break barriers between people and technology.

Product: Acer is a manufacturer of Laptops, Desktops, Tablets, Monitors,

Projectors, Wearable Products, Accessories, Virtual & Mixed Reality and Smart
Devices. But Acer is most popular for various series and models of laptops. Some
Laptop series name is Enduro, Swift, Spin, Aspire, Porsche, Nitro, Chromebook,
TravelMate B, TravelMate P and TravelMate X. Some Desktop series name is
Classic, All-in-one PC, Nitro and Chromebox.

Price: Prices vary depending on the model and series of Acer products. Some Acer
laptops of Aspire series’s price start from 30000 BDT. Some Acer laptops of Swift
series’s price start from 50000 BDT. And TravelMate & Spin series’s price starts
from 80000 BDT.

Support & Service: Acer gives the customer many support and service. Such as,
Drivers & Manuals to Search for BIOS updates, manuals, drivers and other
downloads for Acer products. ‘Acer Answers’ is another service. In this service,
customers can ask any question about the problem of Acer product. Then, an
important service is Warranty Service. Warranty service depends on products. Some
products have 2 years warranty. Some products have 1-year warranty. Some
products have 6 months warranty. Another service is product repairing. In this
service, customer can repair their Acer product from warranty or paid service.

Channels of Distribution: Our distribution system by the sales agents. Sales agents
will have every division of our country. At present, the agents account for roughly
10% of our sales. We can increase this amount by offering them more attention. The
agents are generally as hard-pressed as we are to maintain their business through the
increasing price pressure, and together we can offer a better way to compete. They
can help us focus on real value, and we can help them do the same.

Search Engine Marketing: Search engine marketing can help draw more customers
to our website. SEM lets us find specific customers searching for computer products
we sell. Identify several keywords or products our customers search for online, such
as "computers," "best computer deals" or "MR Computer Store." Use Google's free
keyword tool to help us develop a list of keywords. Once we have our list, set up an
account with Google, Bing or AOL, create an ad and bid on several keywords. If we
bid high enough, our ad will appear on the page when someone uses those keywords.
We pay the price of our bid only when someone clicks on the ad and visits your
website.

Social Media Marketing: Social media marketing uses sites like Facebook and
Twitter to market your computer products. Create a Facebook fan page that updates
customers about special deals and discounts on your computer products. Develop a
contest to get people to "like" your page by offering a free computer accessory to
the winner. Announce a special sale or computer tip on Twitter. Use social media
websites to stay continually connected with your customers.

The impact of Covid 19 on this company: All Acer showrooms had to be closed
due to lockdown for Covid-19. But Acer staff has always tried to provide technical
support online. In addition to the lockdown, various official work has to be done
sitting at home, online classes have been done. As a result, the demand for Acer
laptops in the Bangladesh market has also increased. People in the country have
bought new laptops by ordering Acer laptops from various online stores. People have
sent products from the delivery point of the online store to the service center of Acer
company for servicing. In this way, the customers have availed the services of Acer
during Covid-19.