Lazada recognizes and defines all the functions of logistics and the

supply chain. For Southeast Asian brands and sellers, the logistics
division of Lazada Group is a dependable, one-stop logistics solution.
1. Recognize and As a leader in eCommerce logistics, they connect businesses with
define the customers in one of the most populous and diverse regions of the
world without causing any inconveniences. This includes materials
functions of
handling and packaging, procurement, customer service, order
logistics and
management, inventory, and transportation. On the other hand,
supply chain
demand forecasting supports more sensible choices and prevents a
present in the
stock-balanced situation. To fulfill orders on its platform, Lazada had
case study.
to increase its workforce during periods of high demand because it

has over 30,000 sellers in the Philippines. The company's main
warehouse is located in Cabuyao, Laguna, and it can store five million
items. It is 54,000 square meters in size. It is proven that Lazada's
logistics and fulfillment center is its lifeblood.

2. Identify and The strategy groups present in Lazada's logistics and supply chain are Cost,
describe the Time, Quality, and Flexibility strategies. Lazada provides the lowest possible
strategy groups price without sacrificing quality, particularly during flash sales, payday sales,
and monthly sales, as well as by obtaining cashback and free shipping
present in
vouchers. The company launched Lazmall, which promises the best shopping
Lazada's logistics experience possible, with 100% authentic products, a 15-day hassle-free
and supply return policy, and next-day delivery. The company has the broadest product
chain. offering, ranging from beauty, fashion, and consumer electronics to

household goods, toys, sports equipment, and groceries.

Supply Chain 2.0

Lazada is already in a league of its own, but there is always room for
improvement as more and more E-commerce sites sprout up all over the
place. It may be time for Lazada to upgrade what it can and ensure that its
customer satisfaction is elevated to retain its loyal customers. To keep up
with modern digital technology, Lazada should bring brands and sellers
3. Propose ways together to discuss growth opportunities and technological advancements.
on how Lazada Through new marketing solutions and a business advisor navigation system,
brands and sellers should be encouraged to participate in improving their
will be able to
brand image and better engaging with customers. It will also provide brands
maintain its and sellers with near real-time data to assist them in making faster and better
leader position decisions to sell more effectively and efficiently. They should also employ
in logistics and new product distribution methods to reduce the delivery time of high
supply chain runners to a few hours. Advanced forecasting approaches serve as the
using the foundation for these services.
Industry 4.0
concept of
Delayed delivery is a major issue because unforeseeable events occur,
Supply Chain 2.0
leaving customers frustrated and angry. Lazada should add a text reminder
and Industry 4.0. when an item arrives in the Philippines for items shipped from abroad. Text

reminders, in my experience, are usually sent only when items are being
dispatched from Lazada's warehouse. Most importantly, Lazada should
employ machines that can perform complex tasks like inventory
management and shipping using self-configuration, self-optimization, and
artificial intelligence. Better quality goods or services and greater cost
efficiencies are produced as a result of this, making Lazada the only Leading
e-commerce business to exist.

ABDAO, Rianna Cecilia S.