Can you identify a company that has all the components of a customer-centric

philosophy? Share your observation and experienced?

A notable example of a customer-focused business in the Philippines is Alibaba

Group-owned e-commerce site Lazada. Customer satisfaction has always been a top
priority for Lazada through a variety of strategies. Their website is straightforward to
use, allowing users to browse products, place orders, and follow shipments with ease.
Additionally, Lazada offers a variety of payment methods, such as cash on delivery, to
meet the various needs of Filipino customers.

Lazada places a strong emphasis on customer service in addition to a smooth

buying experience. A committed staff of customer care representatives is accessible by
several channels such as live chat, email, and hotline to rapidly address questions and
resolve concerns. In addition, Lazada aggressively solicits client feedback to
continuously enhance its offerings. Their steadfastness in attending to and addressing
consumer comments is indicative of their commitment to fulfilling customer
requirements and preferences.

Additionally, Lazada engages users through tailored recommendations, special

offers, and loyalty programs, going beyond transactional engagements. Lazada
enhances the overall shopping experience by customizing its services to individual
interests using artificial intelligence and data analytics. This customer-focused strategy
has built consumer loyalty and trust, which has helped Lazada succeed in the
Philippines' cutthroat e-commerce market.

Lazada has been a platform for everyone when it comes to online shopping, I my
self also experienced the kind of customer service that Lazada can offer. Since AI had
become a big thing these days, chatbot are now the one who’s answering every
concern of each customer. With that kind of approach, it not that easy to relay
information with a robot and become redundant in relaying your concern when you are
transferred to a real agent. So, for me, using chatbot approach is not that good when it
comes to customer service.