Advertising

Analysis
Cabacoy, Erika
Mae Q.
BSP-IIIB
 LAZADA

Overview
Launched in 2012, Lazada is the
number-one online shopping and
selling destination in Southeast Asia
– present in Indonesia, Malaysia, the
Philippines, Singapore, Thailand and
Vietnam.
 01
Persuasion
Principles
Reciprocity and
Scarcity
A discount or voucher code is simply a
combination of numbers and letters,
which usually partially describe the offer
or discount in some way. Particular
brands will enjoy a set discount for a
period of time, and so the voucher can be
used to obtain this money off. You may
use a code voucher at your Checkout
page.
 Authority
An Authorised Store represents
official Brand(s) partners or
distributors of a specific Brand
or Brands.
5 Warning Signs You’re Probably
Buying From a Lazada or Shopee
Scammer
Sign #1 – Prices that are Too Good To
Be True.
Sign #2 – The store is too new.
Sign #3 – Bad or no reviews.
Sign #4 – They ask for personal
information.
Sign #5 – They ask for a direct bank
transfer.
 Consistency to
What
Lazada is a company know?
developing an online shopping
and selling marketplace. The
Company offers products from
Parent Company: Alibaba
a number of categories,
including consumer electronics,
household goods, toys, fashion, Founded: 2012
sports equipment and groceries.
HQ: Singapore, SG
Liking and Review
Social Proof Thanks to the target outranking share
bid strategy, we positioned Lazada’s
brand and quickly increased our
market share within new product
categories. We were able to increase
ad impression share by 50% within a
new competitive market, which
resulted in an overall increase in
traffic of more than 30%. Lazada
stands out because it is intuitive and
boasts strong customer service.
Ecommerce transactions on mobile
are yet to fully take off in Southeast
Asia. Online retail giant Lazada
stands out because its mobile app is
intuitive and boasts strong customer
service.
38. 3M monthly visitors

155,000 sellers
 Liking and
Social Proof
Lazada has a consumer rating of
1.79 stars from 1,561 reviews
indicating that most customers are
generally dissatisfied with their
purchases. Consumers complaining
about Lazada most frequently
mention customer service, order
number and credit card problems.
Lazada ranks 192nd among
Electronics sites.
155,000 sellers Supported by a wide
As the pioneer of the range of tailored
eCommerce
ecosystem in the marketing, data and
Southeast Asia, service solutions.
Lazada has 155,000
sellers and 3,000
brands serving 560
million consumers in
the region through its
marketplace
platform,