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1. Lazada is known as the biggest online shopping and selling platforms.

Based on the case study,


Lazada is good when storing a product, faster picking, transfer and delivering of goods. Lazada is
focused on delivering an excellent customer experience. They also managed the inventory.
Lazada is known as the biggest online shopping and selling platforms throughout Southeast
Asian countries and continue to lead the E-commerce business. According To the Company’s
CEO for logistics Juan Pavez that the “DNA” of Lazada is its logistics and fulfilment centre.
2. To improve regional logistics, Mr Poignant said Lazada is taking full control of its own supply
chain and logistics network. Already75% of parcels are sorted by Lazada warehouses and 70%.
Logistics and transportation managers are tasked with making the movement of freight between
trade partners easier, cheaper, and more efficient. Maintaining high levels of customer service,
lowering costs, Improving efficiencies and productivity in logistics operations, Attaining the
ability to target logistics initiatives that drive business growth, Improving Asset Utilization.
3. Lazada should be faster when approaching of product distribution. Lazada should be more
flexible to changing demand or supply situations. Lazada should be more granular, the demand
of customers for more and more individualized products is continuously increasing. Lazada
should be more accurate, the next generation of performance management systems provides
real-time, end-to-end transparency throughout the supply chain. And Lazada should be more
efficient, efficiency in the supply chain is boosted by the automation of both physical tasks and
planning.

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