 Jewellers Academy 

Hi Anne. Selling online is a great option. You can start with social
media e.g. Instagram and ask people to DM you to buy. Etsy fees are not that high in
comparison with selling in shops (which would typically take a 50% mark up). The key is to
ensure that is covered in your pricing. I have a whole pricing masterclass on that which
will help https://www.jewellersacademy.com/pricing When selling online you do need to
drive traffic to your business, you can't rely on people stumbling on your page, even on
Etsy. So having social media and starting an email list is a great way to build a customer
base However, before you even get to that your first 100 sales will normally come from
your network. If you can reach out to people that you know, ask them to buy and to
recommend you.

 Jewellers Academy Hi Ciara. Great question! It does depend on whether you are selling
online, wholesaling to shops, selling at craft fairs etc. I have a whole pricing masterclass on
that which goes into lots of detail and gives you a spreadsheet you can use to calculate
your pricing so check it out https://www.jewellersacademy.com/pricing

 Jewellers Academy Hi Ciara. The key to social media is to be where your ideal customer
is. If they are on TikTok then you need to be on TikTok. With that said, you can often re-
use content that you use elsewhere. For example, for me Instagram is the best place to
find people interested in jewellery making so I focus on there. But we are able to use the
same content on TikTok and Youtube shorts to reach a different audience. If you have
limited time, pick one social media and go all in with it

HIDE COMMENT

1VOTES
I am a jewellery manufacturer. I can design anything and can craft anything
at most cost effective rates. Where and how to approach clients?

gaurav sharma
COMMENT

 Jewellers Academy Hi Gaurav. Your customers will be jewellery designers so you need to
be where they are. It's worth ensuring you have an up to date profile on LinkedIn as a lot
of business to business selling happens on there. And I would suggest focussing on
Instagram which is where a lot of your customers will be. Start to follow jewellers that
have a style that you can help them recreate in bulk. DM jewellers to say hi and what you
do and ask them to get in touch if they have any questions. If you're just setting up on
Instagram, make time to follow at least 10 possible contacts per day if you can. Like and
comment on their work before messaging them. I think a lot of jewellers are looking for
reliable manufacturers so you're in a great position!
HIDE COMMENT

0VOTES
Is it important to buy the rights to your jewellery brand name if it's very
unique? If so, how do you go about that exactly?

Ciara
COMMENT

 Jewellers Academy Hi Ciara. We have a blog post on how to protect your designs and
how to register a trade mark so you can find more information
here https://www.jewellersacademy.com/blog/how-do-you-protect-your-jewellery-
designs

HIDE COMMENT

0VOTES
Hi, I'm a novice. I love silver, unusual designs and stones. Can you advise?

Jacqueline
COMMENT

 Jewellers Academy Hi Jacqueline. Do check out our free 10 days of silver jewellery
making online course to get you
started https://jewelleryschoolonline.teachable.com/p/10-days-of-silver-jewellery-
making If you are looking to develop do take a look at our Diploma in Silver Jewellery
enrolling now for a September 2023 start. On the course you will learn lots of different
techniques to then make your own designs. You also learn stone setting including flush,
tube, cabochon, collet, claw settings including engagement rings. You can find out more
about the course and what you will learn to make
here https://www.jewellersacademy.com/diploma

HIDE COMMENT

0VOTES
How do you go about learning tax rules for the business, especially if it's
starting out as a "side hustle" to a job you already pay tax on?

Cara
COMMENT

 Jewellers Academy Hi Anne. If you're in the UK luckily it is pretty simple to set up. Most
jewellers start off as a sole trader. You don't need to register with HMRC until you have
 made sales of £1000 in the tax year. Then you register as a sole trader and you need to
complete a tax return by 31st January for the previous tax year. This link gives more info
on the steps you need to take https://www.gov.uk/set-up-sole-trader

HIDE COMMENT

0VOTES
I am thinking of joining Etsy to drive sales and raise my profile, I would like
to know what you think of Etsy as a tool for a selling platform and any
advice on how you can 'protect' your designs from copying? Thank you

Emma B
COMMENT

 Jewellers Academy Great questions! Generally I think that Etsy is a great place to start
selling. It allows you to quickly set up selling links for people to buy from you. When
selling online you do need to drive traffic to your business, you can't rely on people
stumbling on your page, even on Etsy. So having social media and starting an email list is a
great way to build a customer base. The long term aim should be to have your own
website as you have full control over it. I have a blog post on copyright for jewellers which
you can find here https://www.jewellersacademy.com/blog/how-do-you-protect-your-
jewellery-designs

HIDE COMMENT

0VOTES
Can you speak to the specific structure of this course and any realistic
expectations of its outcomes to create real income in this year? I will be
catching the replay. Thank you

Anastacia Mongelluzzo
COMMENT

0VOTES
How do you generate leads for your jewellery business?

kry
COMMENT

 Anna Hi Kry. There are a few steps to this. The first one that many people miss out is
selling to your own network. Your first 100 sales will likely come from friends and family.
If you tell 10 people and they each tell 10 people that could be 110 sales. And there is
usually one person in your network who knows lots of people and are willing to champion
 you. Share about what you're making on your personal Facebook page, tell people in
person, put it in your whatsapp bio etc. While you're doing that start on social media.
Choose the platform that you think your ideal customer will use. For most jewellers right
now it's Instagram. Share one video reel per week (and more if you can). Start to build up
an email list using a mail client e.g. Mailchimp. Email them at least once a month, even if
there's only 10 people on the list! It takes time to build momentum but the time will pass
anyway

HIDE COMMENT

0VOTES
How do you create a waitlist/ preorders for your products?

kry
COMMENT

 Jewellers Academy Hi Kry. The best way to do this is to create mailing lists. We use
Mailchimp (but other mail clients do the same thing) and you can easily create a GDPR
sign up form to allow people to opt in to receiving information about your work. You can
create separate mailing lists for different launches

HIDE COMMENT

Would you recommend using Instagram, TikTok and Facebook for social
media for your business? Or just focus on one to start with?

Ciara
COMMENT

 Jewellers Academy Hi Ciara. The key to social media is to be where your ideal
customer is. If they are on TikTok then you need to be on TikTok. With that said, you
can often re-use content that you use elsewhere. For example, for me Instagram is the
best place to find people interested in jewellery making so I focus on there. But we
are able to use the same content on TikTok and Youtube shorts to reach a different
audience. If you have limited time, pick one social media and go all in with it

HIDE COMMENT

1VOTES
I am a jewellery manufacturer. I can design anything and can craft anything
at most cost effective rates. Where and how to approach clients?

gaurav sharma
COMMENT

 Jewellers Academy Hi Gaurav. Your customers will be jewellery designers so you

need to be where they are. It's worth ensuring you have an up to date profile on
LinkedIn as a lot of business to business selling happens on there. And I would
suggest focussing on Instagram which is where a lot of your customers will be. Start
to follow jewellers that have a style that you can help them recreate in bulk. DM
jewellers to say hi and what you do and ask them to get in touch if they have any
questions. If you're just setting up on Instagram, make time to follow at least 10
possible contacts per day if you can. Like and comment on their work before
messaging them. I think a lot of jewellers are looking for reliable manufacturers so
you're in a great position!

HIDE COMMENT

0VOTES
Is it important to buy the rights to your jewellery brand name if it's very
unique? If so, how do you go about that exactly?

Ciara
COMMENT

 Jewellers Academy Hi Ciara. We have a blog post on how to protect your designs
and how to register a trade mark so you can find more information
here https://www.jewellersacademy.com/blog/how-do-you-protect-your-jewellery-
designs

HIDE COMMENT

0VOTES
Hi, I'm a novice. I love silver, unusual designs and stones. Can you advise?

Jacqueline
COMMENT

 Jewellers Academy Hi Jacqueline. Do check out our free 10 days of silver jewellery
making online course to get you
started https://jewelleryschoolonline.teachable.com/p/10-days-of-silver-jewellery-
making If you are looking to develop do take a look at our Diploma in Silver
Jewellery enrolling now for a September 2023 start. On the course you will learn lots
of different techniques to then make your own designs. You also learn stone setting
including flush, tube, cabochon, collet, claw settings including engagement rings. You
can find out more about the course and what you will learn to make
here https://www.jewellersacademy.com/diploma
HIDE COMMENT

0VOTES
How do you go about learning tax rules for the business, especially if it's
starting out as a "side hustle" to a job you already pay tax on?

Cara
COMMENT

 Jewellers Academy Hi Anne. If you're in the UK luckily it is pretty simple to set up.
Most jewellers start off as a sole trader. You don't need to register with HMRC until
you have made sales of £1000 in the tax year. Then you register as a sole trader and
you need to complete a tax return by 31st January for the previous tax year. This link
gives more info on the steps you need to take https://www.gov.uk/set-up-sole-trader

HIDE COMMENT

0VOTES
I am thinking of joining Etsy to drive sales and raise my profile, I would like
to know what you think of Etsy as a tool for a selling platform and any
advice on how you can 'protect' your designs from copying? Thank you

Emma B
COMMENT

 Jewellers Academy Great questions! Generally I think that Etsy is a great place to

start selling. It allows you to quickly set up selling links for people to buy from you.
When selling online you do need to drive traffic to your business, you can't rely on
people stumbling on your page, even on Etsy. So having social media and starting an
email list is a great way to build a customer base. The long term aim should be to
have your own website as you have full control over it. I have a blog post on
copyright for jewellers which you can find
here https://www.jewellersacademy.com/blog/how-do-you-protect-your-jewellery-
designs

HIDE COMMENT

0VOTES
Can you speak to the specific structure of this course and any realistic
expectations of its outcomes to create real income in this year? I will be
catching the replay. Thank you
Anastacia Mongelluzzo
COMMENT

0VOTES
How do you generate leads for your jewellery business?

kry
COMMENT

 Anna Hi Kry. There are a few steps to this. The first one that many people miss out is
selling to your own network. Your first 100 sales will likely come from friends and
family. If you tell 10 people and they each tell 10 people that could be 110 sales. And
there is usually one person in your network who knows lots of people and are willing
to champion you. Share about what you're making on your personal Facebook page,
tell people in person, put it in your whatsapp bio etc. While you're doing that start on
social media. Choose the platform that you think your ideal customer will use. For
most jewellers right now it's Instagram. Share one video reel per week (and more if
you can). Start to build up an email list using a mail client e.g. Mailchimp. Email
them at least once a month, even if there's only 10 people on the list! It takes time to
build momentum but the time will pass anyway

HIDE COMMENT

0VOTES
How do you create a waitlist/ preorders for your products?

kry
COMMENT

 Jewellers Academy Hi Kry. The best way to do this is to create mailing lists. We use
Mailchimp (but other mail clients do the same thing) and you can easily create a
GDPR sign up form to allow people to opt in to receiving information about your
work. You can create separate mailing lists for different launches

HIDE COMMENT

0VOTES
What makes a metal department store worthy? E.g why are stainless steel
brands not found in department stores?

kry
COMMENT
  Anna Hi Kry. It does depends on the store. Jewellery made from precious metals can
command a higher price and come with prestige so it's often the choice for department
stores as there is the opportunity for a bigger profit margin. But it's not always the
case in department stores. I know that Lola Rose, a gemstone beaded company sold in
department stores in the UK. Now re-branded as Nikki and
Me https://www.nikkiandme.com/gb/about-nikki-me

HIDE COMMENT

0VOTES
Is there different import and export costs for precious metals and
gemstones? If so, where can we find more information?

kry
COMMENT

 Anna Do you mean costs for sending your jewellery to customers?

 Anna If you are asking about costs for sending pieces to customers then in your
selling policy you set out that the customer needs to pay any duty/customs fees levied
by their country

HIDE 2 COMMENTS

0VOTES
Hi, now moving towards making jewellery with silver etc, where do you buy
your materials from in the uk?

Liz Fowler
COMMENT

 Anna Here's our suppliers list https://www.jewellersacademy.com/jewellery-supplies

HIDE COMMENT

0VOTES
Is this being recorded?

kry
COMMENT
 Anna Yes. Everyone registered will receive the recording link via email tomorrow