Lab_2 and Lab_3

The class is about to experience being a CLIENT by putting up their own business. Note that this group
activity might pose a challenge to some of your participants who have a limited exposure to the world of
business. Do take the time to coach and guide your participants. Do not provide answers.
Allocate at least two hundred ten (210) minutes to this group activity. This total time is made up of their
production time and presentation time. The outputs from each team should be written on a piece of
paper.
Divide the participants into 6 groups then ask them to go to their respective teams and choose a leader
for each team. Once done, we can now proceed to the next slide.

Note that all business types are subject to the team or group’s interpretation.
The restaurant business type does not exclusively refer to a fast-food or fine dining establishment.
Similarly, the salon business is not an exclusive to women only salon concept.
The clothing tailoring shop business does not necessarily have to focus on just formal custom built
outfits.
The printing shop business does not mean that the team or group cannot include internet services as
part of the product mix.
The concept of the boutique hotel we will be using in this group exercise is the boutique hotel concept
that is limited to total guest capacity – between seventy (70) to one hundred twenty (120) guests, or,
thirty-five (35) to sixty (60) rooms.
And, for the flower shop concept this business concept can freely include event coverage – flowers for
weddings, flowers for store openings or product launches, or even flowers for a funeral.
Make sure to have a business assigned to each team. To keep track of each team’s activities, take note
of their names and business assigned to them. Proceed to the next slide.

Stated are the requirements for each business.

Start with the

FIRST : first two requirements by coming up with the name and the services you plan to
offer.
Products and services is what customers will be buying. Be mindful of trying to create too
narrow or too broad a mix of products and services.
For the restaurant team/ group, what is the house specialty?
For the printing shop team/ group what is different about your shop’s printing services?
Or for the boutique hotel team/ group, what is attractive about your business?
Price of products and/ or services. When dealing with this item – price of products and/ or
services, try to be as realistic as possible. If a competitor’s salon in the same mall as your own salon
charges Php1,200.00 for re-bonding for normal hair length, then it does not make sense if your salon
business charges Php8,500.00 for the same service of re-bonding.
Image and brand identity is critical for any business. For purposes of this group exercise, we can
capture this concept in well-written and thoroughly thought through paragraph or sentence. For our
purposes it can sound as simple as; “… a computer in every home” which is a paraphrasing of the
famous tagline of Microsoft. Currently Microsoft is changing its tagline as a result of the evolving identity
of the company. Your team/ group can opt to present your business identity this way; “to be the
number one flower shop in the Philippines terms of: customer service, price, and delivery efficiency.”
Location does not refer to a specific physical address, but rather as a description of a target
location where you intend to set-up your business establishment. Location selection is also an important
concern for many businesses.
Why do you think this is so? For example; our restaurant operations will be situated or located;
in a mall that has assorted boutique shops, movie theaters, other restaurants different in concept from
ours, sufficient parking, that is accessible to public transportation.
Marketing strategy is another critical business decision for management teams around the
world. For your group activity you can simplify this critical business concept by listing activities. For
example, to attract customers to our boutique hotel we will be placing tarpaulins at the exit points of
airports, ferry as well as bus terminals. We will also be distributing flyers with information about our
boutique hotel at all major shopping malls in the city. We will be airing commercials over the radio and
have television commercials. The point is to be as creative as possible in writing your marketing strategy.
what other marketing approaches do think you can use to market a business?
Operating processes for the most part, answer the question of “how will my business make
money?” To fulfill on this part of your group activity, I recommend that you begin by identifying the
functional departments or units of your business. For example, with our boutique hotel, we have the
following departments: front office, housekeeping, food and beverage, and, security. I am not saying
that these are the only departments a hotel needs, there could be more.

Each team/ group to submit a detailed description of an average or normal customer transaction. This
detailed description should clearly demonstrate and illustrate how and when the customer receives the
products and/ or services and more importantly pays for it. Beginning with initial contact with the
customer and ending when the customer finished his or her transaction up until leaving your
establishment.
To make this group activity more realistic let us all assume the following business expenses.
For the benefit only of the boutique hotel group assume full occupancy and that the following cost items
apply:
 Water – add 10% for every guest
 Electricity – add 5% for every guest
 Internet Connection – add 10% for every five (5) rooms
 Minimum wage – assume total manpower of one-hundred fifty (150) staff across all departments
(front office, housekeeping, engineering, etcetera)
 Base Rent – assume Php.5M per month

For this phase of our group work, you and your group mates must decide what parts or functions,
service delivery or fulfillment, product creation or production – of your business is to be outsourced.
State the reason why.
For this particular output they – your participant groups must include in their explanation the perceived
or desired benefits to outsourcing.
This is the only slide that you would be using during all the presentations and discussions for the group
activity – Putting it all Together. Manage the presentation time and question and answer portion. As
each team listens to the presenter, they should take note of possible questions to ask after the
presentation.
Facilitate the group presentation by cueing the topics presented by each group: name of business,
products and services, price of products and services, image/ brand identity that you want to create,
description of business location, marketing strategy, and operating processes.
Open the question and answer portion by opening the floor to the audience to field their questions.
Clarify questions fielded by the audience to bridge comprehension and understanding. Do take note of
the names of participants that both actively participate or seem uninvolved in the discussion.