DEFINITION OF A TREND

PART II
 CHARACTERISTICS OF
A FAD
Fad is confined to particular segments in the society
Fad is trivial because of its short life expectancy it is
prone to being outmoded
Fad is not created but it just revived from a style that
existed all along in the lives of some subgroup
(Meyersohn and Katz, 1957 as cited by Brannon, 2000,
53)
 TREND VS FADS

TREND FAD

A GENERAL DIRECTION IN WHICH AN UNCONVENTIONAL OBJECT.

SOMETHING IS DEVELOPING OR
CHANGING. TO WHICH THESE
CHANGES ARE GENERALLY
ADAPTED FOR A LONG PERIOD
OF TIME
ACTION, OR IDEA THAT A
LARGE NUMBER OF PEOPLE
ARE ATTACHED FOR A SHORT
PERIOD OF TIME
DIFFERENCES OF
TRENDS AND FAD
TREND VS FADS

FAD

IT COMES FAST AND FADES

QUICKLY

TREND

GETS STRONGER OVERTIME

AND STICK AROUND
PROCESS OF IDENTIFYING A
TREND
 TOOLS NEEDED BY A
TRENDSPOTTER TO DETECT
EMERGING PATTERNS.

Documentation
Archive/Memory
Analysis
Presentation
 ELEMENTS OF A TREND

Participants Pattern of Behaviour Long period of time

 PART OF A WHOLE

Before becoming a fad or trend, it must be

composed of parts that make it a whole or
complete. Fad is part of the development and
evolution of creating a whole trend. The moment a
certain fad will continuously develop; it will turn
to becoming a trend which will last a long period
of time, and this was being attested by Naisbit
(2006), he said that fads are normally micro-
trends that exist under the umbrella of an actual
trend.
 EMERGING
PATTERN

A design, shape, form or configuration

that emerges from repetitious
appearance of lines, curves, and
behavior. In the study of trends,
repetitive behavior that gives rise to an
emerging pattern is the main interest
DEFINITION OF CAUSE AND
CONSEQUENCES
Merriam Webster defines cause as a
reason for an action or condition,
and or something that brings about
an effect or a result. On the other
hand, consequence means something
that is produced by a cause or
necessarily following from a set of
condition
CAUSES AND CONSEQUENCES OF A
TREND

Cause and effect is a

relationship between events or
things, where one is the result
of the other, or it is a
combination of action and
reaction. Every action has a
corresponding consequence
 CAUSES AND CONSEQUENCES OF A
TREND

Why is it necessary to know the

relationship between cause and
consequence? The moment that a
person can identify the cause, it
is not impossible for him or her
to predict and be ready for the
future events to some extent.