(6 Pages) Reg. No. : ........................................

Code No. : 12426 E Sub. Code : ANSL 31

U.G. (CBCS) DEGREE EXAMINATION,

NOVEMBER 2021.

Third Semester

Shipping and Logistics Management

Non-Major Elective –– MANAGEMENT FUNCTIONS

(For those who joined in July 2020 onwards)

Time : Three hours Maximum : 75 marks

PART A — (10  1 = 10 marks)

Answer ALL questions.

Choose the correct answer :

1. Running a business requires skill called ––––––––

(a) administration
(b) knowledge
(c) professionalism
(d) management
2. Which one of the following is not an objective of
planning?
(a) Recruitment and selection
(b) Reducing competition
(c) Economy in operation
(d) Reducing uncertainty

3. Which one of the following does not come under

the preview of production management?
(a) Planning (b) Manning
(c) Control (d) Organizing

4. A ––––––––– layout is suitable for mass

production.
(a) Process (b) Static
(c) Product (d) Combination

5. Who is the first link between the producer and

consumer?
(a) Wholesaler (b) Retailer
(c) Agent (d) Manager

6. Fixing high initial price is known as –––––––––

pricing.
(a) Penetration (b) Mark-up
(c) Psychological (d) Skimming

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7. The process of searching, identifying and
attracting prospective employees for jobs is
referred to –––––––––
(a) Selection (b) Recruitment
(c) Training (d) Development

8. Which one of the following improves employee

ability, skill and performance?
(a) recruitment (b) selection
(c) training (d) development

9. Financial management centers around –––––––––

(a) Procurement of funds
(b) Effective utilization of funds
(c) Both (a) and (b)
(d) None of these

10. Wealth maximization means maximizing the

––––––––– of a course of action.
(a) Profit
(b) Capital
(c) Net present value
(d) Cash flow

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 PART B — (5  5 = 25 marks)

Answer ALL questions, choosing either (a) or (b) not

exceeding 250 words.

11. (a) Explain the merits of planning.

Or
(b) What is the significance of ‘Control function’?

12. (a) Describe the objectives of plant location.

Or
(b) Explain the characteristics of an efficient
plant layout.

13. (a) Discuss the objectives of marketing.

Or
(b) What are the functions of channels?

14. (a) Discuss the problems faced in man power

planning.
Or
(b) What are the various measures taken to
make placement effective?

15. (a) Describe the significance of financial

management.
Or
(b) Write a note on profit maximization.

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[P.T.O]
 PART C — (5  8 = 40 marks)

Answer ALL questions choosing either (a) or (b),

answer should not exceed 600 words.

16. (a) Describe the importance of management.

Or
(b) Explain the functions of staffing.

17. (a) Explain the various problems faced in

production management.

Or
(b) Briefly explain the different elements of
production planning and control.

18. (a) Discuss the marketing strategies adopted for

the different stages of product life cycle.

Or
(b) Briefly explain the elements of promotion
mix.

19. (a) Discuss the essential qualities required for a

human resource manager.

Or
(b) Explain the different methods of training.

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20. (a) Explain the significance of finance in
business.

Or
(b) Explain the functions of financial
management.

————————

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