We model product data exactly as we please
Anything can be done with Perfion
“With Perfion, I am free to
model product data as I please
– and also to meet the needs of
our various countries.
Everything is possible!
Our business is constantly
changing and evolving, but the
PIM system has always been
able to keep up. The investment
in Perfion has been returned
many times over.”
Maiken Høhrmann
Product Information Manager
Louis Poulsen Lighting A/S
Perfion | www.perfion.com
Lighting company Louis Poulsen has established itself as one of the key global suppliers
of architectural and decorative lighting. Since 2012, the Perfion PIM system serves as their
single source of product information for 5,000 item numbers in 14 different languages.
Challenge
Before the implementation of Perfion, the Louis Poulsen team handled product data
manually. Sales staff pulled lists from the ERP system and sent quotes and product sheets
to customers by email. Additional information was provided via phone calls. The manual
process was extremely time-consuming. Furthermore, sales experienced challenges visually
showing customers what the company was offering.
Solution & Benefits
When Louis Poulsen started a webshop, it became imperative to be able to share and
publish product information more efficiently, to automate as many processes as possible.
They decided on Perfion, due to the fact it is 100% modellable and meets the lighting
industries need to freely create and move around data fields, as well as set up
configurations and make queries.
Maiken Høhrmann, Product Information Manager at Louis Poulsen, said:
“Our ERP system contains data used in production and we keep the ERP clean by not
storing ‘everything else’ in there. Lighting has a lot of technical information and in
Perfion we can break data down into atoms, re-model it and transform it as we see
fit. We can also add additional data without having to tinker with the ERP system.”
Perfion is fully integrated with Louis Poulsen’s web and ecommerce platform (EpiServer)
and ERP system (SAP ECC), meaning all types of product data can be maintained and
centrally managed with the PIM system. Perfion is seen as the “Single Source of Truth”.
Louis Poulsen’s lamps are presented
on the web pages with product data
and images directly from the Perfion
PIM system.
 Product data flows seamlessly from Perfion to all channels
From Perfion, current product information is fed directly to the company’s B2B and B2C
websites and webshop, as well as to data sheets and price lists, which can be generated
automatically in seconds in predefined templates set up in Perfion’s built-in design module.

Every year, Louis Poulsen produces a large InDesign-based product catalogue of all 180
products and their 5,000 variations, including text, images and data in 12 languages, and
prices in a large number of currencies. The native connector to Adobe In-Design allows for
all product data from Perfion to flow seamlessly into the catalog file.

Product data from Perfion

automatically flows into Louis
Poulsen’s large InDesign product
catalogue files.

Perfion has delivered 50% savings on manual resources

In just a few years, Louis Poulsen has been able to reduce the number of manual processes
with product data, an equivalent to a 50% saving on previous resource.

Maiken Høhrmann explains:

“Being able to download data sheets automatically in our 14 languages has saved a lot
of resources internally. It has helped our Asian countries in particular, because they have
special legal requirements. Now they must not remember to add special data manually. It
is a huge help that the “truth” is available in Perfion.

The PIM system has actually helped all departments: ecommerce, marketing, sales and
customer service – the whole company. PIM is also a reference work - everyone knows
where to find data.”

Louis Poulsen already uses a wide range of Perfion’s functions. As the company develops,
new needs are constantly arising. So far, the PIM system has been able to meet them:

“We use Perfion every day and have yet to experience that something is not possible.
If we can’t figure out how to handle a task, it’s not because Perfion doesn’t have the
functionality. It’s because we don’t know about it yet.”

About Louis Poulsen

Founded in 1874, Louis Poulsen Lighting A/S is born out of the Scandinavian design
tradition. Today, the company is one of the key global suppliers of architectural and
decorative lighting. The products serve and span the professional and private lighting
markets for both indoor and outdoor applications.

www.louispoulsen.com

About Perfion
Perfion is a 100% standard Product Information Management (PIM) solution for companies with a complex product structure
or need for multi-channel, multi-language communication. With Perfion you get a single source of truth for product infor-
mation which gives you control of all product data wherever they are applied. Perfion has a documented return on invest-
ment of less than a year.

Perfion | www.perfion.com