CASE STUDY QUESTIONS

1. What competitive forces have challenged the television industry? What problems
have these forces created?
Overall use of high-speed Internet access, powerful PCs with high-resolution display
screens, and iPhone and other mobile handhelds, and file-sharing services have made
downloading of video content from movies and television shows faster and easier than
ever. Also people can even have more choices to watch different kinds of television
shows. Internet appears an increasingly important role in television business strategy than
it has in the past. Television is starting to lose viewers to the internet streaming of
television program. The advertisers and viewers is change to use for the internet as
delivery systems for content which keep the television industry lose revenue. For the
result, there are more and more people start to watch movies and television online instead
of watching these through the television. This is a big problem for television industry that
is losing their customers.
2. Describe the impact of disruptive technology on the companies discussed in this
case.
The impact of disruptive technology on the companies in this case is bigger thing that
will be definitely more and more choose to watch movies and television shows on the
Internet. Disruptive technology or innovation makes a product or service better by
reducing the price or changing the market in a way it does not expect. We think the
television industry should try to come up with a new business strategy about how to
integrate the traditional television industry with the innovative way that people choose to
watch movies and television show.
3. How have the cable programming and delivery companies responded to the
Internet?
Some television broadcast networks such as NBC Universal, Fox, and CNN have put
their television shows on their own website to keep people still watching the shows. On
the other hand, some other companies are trying on a trial program. They make more
television shows available online, but only for cable subscribers. They hope to attract
more people to become their subscribers with this trial program. Also these companies
can also earn more advertising revenues because viewers cannot just skip ads on TV
programs streamed from the Web as they do with traditional TV.
4. What management, organization, and technology issues must be addressed to solve
the cable industry’s problems?
Organization: The traditional television companies which provide free websites for
people to share movies and shows are involved. These organizations should try
coordinate with each other for not hurting each other. If these organizations can work
with each other and think a great way for each, they can all get a win-win situation.
Technology: Websites of sharing movies, high-speed Internet access, powerful PCs with
high-resolution display screens and iPhones those devices make the problems worse. But
now people can try to set up a strict law of downing or uploading illegal movies and TV

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 shows online, and upgrade the automatic fire-wall system and detecting systems to
prevent illegal files uploading and downing online.
Management: They should try to improve their service and product quality, technology of
distributing new technology and think about how to attract more subscribers with new
interesting shows serial movies. Should determine the SWOT analysis and brainstorm
new ideas and solutions for the existing problems and upcoming treats with good
business strategy. And determine the 4P analysis: Price-of the cable TV subscribing is
going to be cheaper from the internet TV, Product- determine and create new shows that
will attract customers make them drive to watch TV, Promotion- promoting the TV online
in internet web and trough TV, newspaper and magazines. Place in which continent, in
which region what to show and broadcast.
5. Have the cable companies found a successful new business model to compete with
the Internet? Why or why not?
Yes, they already found a way to compete with the Internet that is they are trying to work
with the Internet instead of against it. They make more television shows available online,
but only for cable subscribers, put shows on their own webs and create a new files
sharing website of their own to increase their competitiveness.
6. If more television programs were available online, would you cancel your cable
subscription? Why or why not?

Our team decided that to keep the TV with the internet, without internet it would be hard
to research stuff and sometimes if we want to watch something we can just search for it in
free streaming sites. There are times we just simply don’t know what to watch and bored
at that time TV will show us interesting stuff. In times of disaster TV is the only way to
keep up with the news if the internet is down we can use satellite TVs

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