5 MCQs on Digital Marketing(MBA)

Q 1-What is the major advantage of Online/Digital marketing? Choose the most

suitable answer.

A. Low-cost marketing method.

B. Online marketing is marketing in addition to informative.
C. Trackable.
D. All of the above.

Q 2-What is the idea behind Conversion Optimization?

A. Rapidly making considerable changes to inspect which one possesses the fastest

outcomes.
B. Make insignificant incremental changes over time to check which possesses the best
outcomes.
C. Make various changes on your website to examine the outcome.
D. Frequently transforming the site's layout to see if it interests an extra target market.

Q 3-What do you mean by Impression Share?

A. The percentage of times your advertisement was displayed divided by all feasible
impressions for that search term, When it was eligible to be displayed,
B. the portion of times your ad was shown.
C. The percentage of times your ad was shown is greater than your main competitor.
D. The percentage of impacts you shed due to a low rank.

Q 4-Which of the following process in advertising/marketing incorporate modern

technology and electronic devices?

A. Internet Marketing.
B. Direct Marketing.
C. Electronic Marketing.
D. Interactive Marketing.

Q 5-How do we define the prolonged P’s in marketing?

A. People, Product, Process.

B. Price, Physical Evidence, Promotion.
C. Physical Evidence, Place, People.
D. Product, Process, Physical Environment.