A STUDY ON CUSTOMER BUYING BEHAVIOUR

WITH THE REFERAL OF MARUTI SUZUKI,

DINDIGUL .

OBJECTIVES OF THE STUDY:

 To find out the customer behavior of Maruti Suzuki in Hyderabad.
 To know about different issues related to brand and brand selection.
 To identify the impact of the brand name on the purchase decision.
 To identify the difficulties in Maruti Suzuki products and services.
 To gain knowledge about consumer decision making process while Purchase a car.

PRIMARY OBJECTIVE

•To find out the customer behaviour of Maruti Suzuki in Bihar.

SECONDARY OBJECTIVE

•To know the importance of four wheeler.

•To analyses the factor influencing to use and buy MARUTI SUZUKI.
•To identify the difficulties in Maruti Suzuki product and services.
RESEARCH METHODOLOGY

RESEARCH:

Research is an academic activity and as such the term should be used in technical
sense. According to Clifford woody research company defining and redefine
problem, formulating hypothesis or suggested solution , organizing and evaluating
data ; making deduction and reaching conclusion ; and at last carefully testing the
conclusions to determine whether they fit the formulating hypothesis[26-29].
The main purpose of research is to discover answers to questions through the
application of scientific procedures. The main aim of the research is to find out the
truth which is hidden and which has not been discovered as yet.

A research methodology define, the purpose of research, how it proceed, how to

Measure progress and what constitute success with respect to the objective
determined for carrying out research study. The appropriate research design formulate
is detailed below:
Exploratory research : This kind of research has a primary objective of development
Insights into the problem. It studies the main areas where the problem lies and also
tries to evaluate some appropriate course of action[30-32].

The methodology is a systematic way of solving a problem it includes the research

methods for solving a problem.
 QUESTIONNAIRE FOR SURVEY
My project is on “A STUDY ON CUSTOMER PERCEPTION TOWARDS
MARUTI SUZUKI”. This questionnaire is being prepared as a part of my final year MBA
project work. I assure you that the details shared here will not be disclosed, it will be used for
academic study purpose only.
I would be very thankful if you could help me by answering the following
questionnaire.

PART 1:
DEMOGRAPHIC DETAILS

Please tick in the appropriate cells

1)NAME :

2)GENDER MALE FEMALE

3) AGE Below 25 26-30 31-35 Above 36

4) MOTHLY INCOME Below 15,000 15,000-20,000 20,000-25,000 25,000-30,000

5)OCCUPATION Diplomo Graduate Post Graduate Others

6)FAMILY TYPE Nuclear Joined Family

 PART 2

Please tick in the appropriate cells

1)Do you have a car? YES NO

2) Do you have any YES NO

experience in driving
maruthi car brand?

3) Rate the HS S N L
satisfaction level of
driving Maruthi
car ?

4) Which company Marthi Suzuki Mahindra Hyundai TATA

product mostly
preferred by you?

5) Which Price Features Brand Comfort And

factor influenced
to you for buy the Safty purpose
particular brand?

6) On what basis Brand Loyalty Trade Mark Quality Consuming

customer select the
company product? Power

HS- Highly Satisfied S- Satisfied N- Normal L- Low

7) State the factors influencing the customer behaviour opinion on Marthi Suzuki ?

VH H N L

Factors/Option

Price

Promotion

Brand Image

Competion

Safety

VH - Very High H -High N- Normal L- Low.

8)Which factor Advertisement Brand Loyalty Price

influenced to you
for buy the
particular brand?

9)Which makes Good Advertising Low Price Comfort And Safty

customer goods purpose
products attractive
to the buyer?
10)What is your Always Good Not Good Good
opinion for quality
of customer goods
products?

11)How does Quality Price More Varieties

customer behaviour
on customer goods
products?

12)Are you satisfied Satisfied Normal Low

on service quality
of customer goods
product?