Scribd Logo
Upload

Welcome to Scribd!

  • Psychology and Neuroscience For CRO Lesson 1

    Uploaded by

    Ethiw Freeman
    11 views7 pages
    The document is an agenda for a course on psychology and neuroscience for customer relationship organizations taught by Brian Cugelman, PhD. The agenda covers topics like psychology and media, behavioral media, digital product design, and psychology-inspired design. It discusses how two elements, influence techniques and media, are needed for mediated influence and behavior change. It also outlines areas where psychology can be applied to technology, such as digital strategy, structures and layouts, processes, content, UI elements, and visual design.

    Original Description:

    Original Title

    Psychology-and-neuroscience-for-CRO-Lesson-1

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document is an agenda for a course on psychology and neuroscience for customer relationship organizations taught by Brian Cugelman, PhD. The agenda covers topics like psychology and media, behavioral media, digital product design, and psychology-inspired design. It discusses how two elements, influence techniques and media, are needed for mediated influence and behavior change. It also outlines areas where psychology can be applied to technology, such as digital strategy, structures and layouts, processes, content, UI elements, and visual design.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views7 pages

    Psychology and Neuroscience For CRO Lesson 1

    Uploaded by

    Ethiw Freeman
    The document is an agenda for a course on psychology and neuroscience for customer relationship organizations taught by Brian Cugelman, PhD. The agenda covers topics like psychology and media, behavioral media, digital product design, and psychology-inspired design. It discusses how two elements, influence techniques and media, are needed for mediated influence and behavior change. It also outlines areas where psychology can be applied to technology, such as digital strategy, structures and layouts, processes, content, UI elements, and visual design.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Psychology and

    neuroscience for CRO 2


    Brian Cugelman, PhD

    (c) 2019 AlterSpark & Cugelman


    Meet your instructor
    Brian Cugelman, PhD

    ✔ Spec
    ialist in on
    data scie line beha
    nce vior chan
    ge and
    ✔ Enjoy
    s training
    teaching , research
    , consulting and
    ✔ Runs
    AlterSpark
    psycholo , data scie
    gy nce and digital
    ✔ Serio
    us ge ek

    (c) 2019 AlterSpark & Cugelman


    AGENDA

    ● Psychology and media


    ● Our approach
    ● Outcomes
    ● Emotional motivators
    ● NetFlix sign-up emotional design audit
    ● Behavioral media
    ● Digital product places
    ● Digital locators & facilitators
    ● Behavioral UI
    ● Designing processes
    ● Psychology inspired design
    ● Closing

    (c) 2019 AlterSpark & Cugelman


    Psychology and media

    (c) 2019 AlterSpark & Cugelman


    Behavior change technologies

    (c) 2019 AlterSpark & Cugelman 5


    Two elements are required for mediated influence

    1. Influence technique 2. Media

    •Educating •Websites
    •Advocating •Mobile apps
    •Converting •Online ads
    •Persuading •Wearable tech
    •Coaching •Video games
    •Selling •Radio
    •Seducing •Paper
    •Coercing •Graffiti

    Persuasion by media
    requires you to use any
    influence technique in any
    media
    (c) 2019 AlterSpark & Cugelman 6
    Where do we apply psychology to technology?

    Digital strategy

    Structures & layouts

    Processes (user flows)

    Content

    UI elements

    Visual design
    (c) 2019 AlterSpark & Cugelman

    You might also like