GABORONE UNIVERSITY COLLEGE OF LAW AND PROFESSIONAL STUDIES

DIPLOMA IN MARKETING

LEVEL 1 SEMESTER 1

MID-SEMESTER EXAMINATION

MARCH-APRIL 2023

COMMUNICATION SKILLS

TIME: 3 HOURS

TOTAL MARKS:100

INSTRUCTIONS TO THE CANDIDATES

 Answer ALL Questions

 Clearly number each question and Each section appropriately
 Take note of marks allocated to each subsection of a question
 All queries should be directed to the invigilator
 You can answer questions in any order
 Candidates caught cheating will be disqualified.
1. . Define communication [5marks]

2. What is the importance of communication in an organisation? [20 marks]

3. Discuss the barriers to communication and how they can be resolved [25

marks]

4. Write a letter complaining about the wrong supply of a product from a

supplier [25 marks]

5. Explain the following

a. Horizontal Communication [15marks]

b. Vertical Downwards Communication [10 marks]

GOOD LUCK!