natural colors for

pet food & treats www.ddwcolor.com

A guide of
our go-to
colors for
Pet Food &
Treats
Pet owners want the very best for their furry friends, so colors
added to pet food need to be the same quality as those added
to human food. Natural colors, Naturbrown® ingredients, and
caramel colors, as well as custom color blends, create appetizing
hues to replace FD&C colors or iron oxides for pet foods - from
dry extruded kibbles to gravies to baked treats.

Whether you’d like a meaty red, seasoned yellow, or beefy brown,

you’ll get the best, most cost-effective color so consumers can
feel good about what they feed their pets.

simple label
alternatives
TRADITIONAL COLOR SIMPLE LABEL OPTION LABEL

Vegetable juice
color

Black Iron Oxide Amaize™ Red

Cooked apple
juice concentrate
Class IV Caramel Color Naturbrown® Apple

Beta-carotene
color

Yellow Iron Oxide Emulsitech® Beta-carotene

Vegetable juice
color

Red Iron Oxide Tartare Red blend

 color solutions
for petfood

OPTION ADVANTAGES KIBBLE TREATS

Naturbrown® Ingredients
• Heat and light stable
Class I caramel color • Work well in extrusion
• Reduce grey tones
Bacon Brown Blend

Red Beet • Good alternatives to

synthetic reds
Tartare Red blend • Suitable for meaty flavors

• Heat and light stable

Annatto • Vibrant oranges for carrot
and sweet potato flavors

Emulsitech® • Heat and light stable

Beta-carotene • Great for chicken flavors

• Heat stable
Turmeric
• Great for chicken flavors

DON’T SEE THE shade YOU NEED?

We can help you formulate the perfect color for
your application. Contact us to get started!
 simple label
browns
Naturbrown® ingredients are created from fruit or vegetable juice concentrates and can add golden to deep
rich brown color to any gravy or wet food formulation.

Options suitable for pets include apple, pear, and tomato and can be labeled simply as “cooked [fruit/
vegetable] juice concentrate”. They offer excellent heat, light, and pH stability.

Naturbrown® Naturbrown® Naturbrown® Naturbrown®

Pear Apple - light Apple - dark Tomato

oil technology™
for coatings
Experience the convenience of oil technology™ colors - a line of natural colors specially formulated for use
in fat-based coatings with no speckling or seizing. Get a range of yellows and oranges, as well as typically
hard-to-obtain blues, greens, pinks, and purples for yogurt coatings or other specialty pet treats. Use a low
dose to achieve pastel hues or add them at a high dosage rate to hard fat for vibrant colors without increased
viscosity. User-friendly, functional, beautiful colors.

Caramel Grass Green Violet Purple

Annatto Turmeric Spirulina Red Beet
Color blend blend

© DDW, The Color House. The colors shown in this guide are general representations of natural colors in pet food applications. Colors may vary by application,
processing method, formula, etc. To receive recommendations specific to your product, please contact us, we’re happy to help!