Project brief:-

Design a mobile ordering app for a cafe in your city.

Cafe: Kruti Coffee

Kruti Coffee is one of India's fastest growing specialty coffee entities and cafe
chain.It has its cafes in Cuttack,Bhubaneswar,Navi Mumbai and Koraput. Specialty
coffee standards are followed across the value chain.It was established in 2013.
Location - Patia,Bhubaneswar.

Research goals:-
Understand user needs and pain points: The primary goal of user research for a cafe
ordering app would be to understand the needs and pain points of users when it
comes to ordering food and beverages in a cafe setting. This could involve
understanding user expectations for convenience, speed, ease of use, and accuracy
of orders.

1. Explore user behaviour and preferences: Another important goal would be

to explore user behaviour and preferences when it comes to ordering food
and beverages. This could involve identifying the most commonly ordered
items, the frequency of orders, and the preferred payment methods.
2. Identify opportunities for improvement: Based on user research findings,
the goal would be to identify opportunities for improving the cafe ordering app.
This could involve identifying new features or improvements to existing
features that would enhance the user experience and increase customer
satisfaction.

Target audience for user research

The target audience for user research of a cafe ordering app would likely be people
who frequently visit cafes and use mobile apps for ordering food and drinks. This
could include:

1. Regular cafe customers: People who visit cafes on a daily or weekly basis
and are familiar with the ordering process.
2. Tech-savvy users: Individuals who are comfortable using mobile apps and
have high expectations for functionality and user experience.
3. On-the-go customers: Busy individuals who need to order quickly and
efficiently while on the move.
4. Food enthusiasts: People who are passionate about food and drinks and
appreciate a well-designed ordering experience.
 5. Students: College or university students who may use the app to order food
and drinks between classes or during study sessions.
6. Professionals: Business people who need to order coffee or snacks while
working or attending meetings at cafes.
7. Families: Parents who want to order food and drinks for themselves and their
children while out and about.
8. Chefs: App order will go to them and they will have to complete the order in a
restricted time.
9. Cafe staff : They deal with customers and usually know their preferences.

Interview questions:- (For customers )

1. What is your age ,gender and profession ?

2. Which location do you belong to in Bhubaneshwar ?
3. What brings you to this café today?
4. How often do you come to this café?
5. What do you typically order here?
6. How important is the quality of the coffee to you?
7. How important is the atmosphere and ambiance of the café to you?
8. Have you ever tried any of the food items on the menu? If so, which is
your favourite?
9. How do you usually spend your time at the café?
10. Do you prefer to work or socialise at the café?
11. Have you ever attended any events or workshops at this café? If so,
which ones?
12. What makes this café stand out from others in the area?
13. Do you typically use cafes as a place to work, socialise, or relax?
14. How do you typically choose which cafes to visit?
15. Have you ever had any interactions with baristas or staff that have
stood out to you?
16. Do you have any preferences for the size or layout of cafes, or specific
amenities they offer (such as outdoor seating or wifi)?
17. Overall, what do you think makes for a great cafe experience?
18. How likely are you to recommend this cafe to a friend or colleague?
Why or why not?

Interview questions:- (For Chefs)

 1. How do you currently receive orders at the cafe? Can you describe the
process?
2. What are the biggest challenges you face when receiving and processing
orders?
3. How do you communicate with each other when fulfilling orders?
4. Can you walk me through a typical shift? How many orders do you usually
receive in a given hour?
5. How do you prioritise orders during busy periods?
6. What are the most common mistakes that occur during the ordering process?
7. What features or functionality would be most useful to you in a mobile
ordering app?
8. How do you handle order changes or adjustments that are made by
customers after the initial order is submitted?
9. Would you prefer a system where customers could pre-order and schedule
pick-up times in advance?
10. How important is order accuracy to you and how do you ensure that orders
are fulfilled correctly?
11. Can you describe the communication channels between the kitchen and
front-of-house staff?
12. How do you keep track of inventory and restock items? Can this process be
integrated into a mobile ordering app?
13. What are the most popular menu items and how do they differ between
breakfast, lunch, and dinner?
14. What are the busiest times of the day and how do you manage the influx of
orders during these times ?
15. What are the most common errors or mistakes that occur during the order
fulfillment process?

Interview questions:- (For Cafe staff)

1. .How do you handle payment and checkout at the point of sale ?

2. What are the most common customer complaints or feedback you receive,
and how do you address them?
3. How do you handle customer loyalty and reward programs, if any?
4. What are the key features you would like to see in a mobile ordering app that
would help streamline your workflow and improve the customer experience?
5. How do you currently communicate with the kitchen staff and ensure that
orders are prepared correctly? Would you be interested in a mobile app that
facilitates this communication?
6. What features or functionality would be most useful to you in a mobile
ordering app?
7. How do you handle payment and tip collection in your current system?
8. How do you deal with peak periods and high volume of orders?
9. Would you prefer a system where customers could pre-order and schedule
pick-up times in advance?
10. What is your current system for handling and resolving customer complaints?
Could this be integrated into a mobile ordering app?
11. Can you describe the current reporting and analytics tools used by the cafe?
Can this data be integrated into a mobile ordering app?
12. What is the most preferred coffee from your menu ?
13. What is the most preferred food from your cafe menu ?
14. Do you give any seasonal or occasional discount or offers ?