- Do more with less time

- adding more labour = more cost

- come up with new and better things

- allocate innovators and foster the culture
- motivate for more productivity (competition)
- better product, better services, improvement
- replacing jobs = more technology = faster and efficicent = more productive
- More GDP = Same paid hours
- Same GDP = Less paid hours
- More GDP = Less paid hours
 more output with less time

Streaming eliminates the market for DVDs and VHS (blockbuster)

- add and provide more value to customers

- customer service, simplicity, branding (interaction with value)
 ALIGNMENT
- strategies sets goals and objectives
- how technology can help operations achieve these goals and objectives
- Increase efficiency means that business processes can be accomplished either more quickly or with
fewer resources and facilities (doing things right)
- Increased effectiveness means company considers offering either new or improved services (doing the
right thing)
- Needs to be Balanced between efficiency and effectiveness
- Both customers and businesses benefit from implementation
- Focus on internal processes: increase productivity for the organization/business
- Add value to the product or service
- adding more value = adding more costs
- Margin =
 management, finance, legal, planning

- Dont contribute directly to the cost, production, sale, and service

- stages accumulate costs and add value to product
- produce margins is diffuclt to calcuate
- Understand how to improve processes internally
- Employ technologies and training, restructure the process to improve effectiveness and productivity
- Doesn’t mean that they are not involved, have its own rules and ways of service
- control of sales (maintainence)
- internal processes
 - Integrating forward
- closer to the customer
- operations, outbound logistics, sales and marketing,
- Integrating backwards service.
- vertical integration (further away from customer) - Starbucks: roast their own beans
- inbound logistics
- Strategy drives operations
- Developed from organizational structure
- Create the value chain for organization
- Establishes the structures, features, and functions of information systems
- Customer first:
 - High Barrier to Entry = Low Threat
- Vice Versa
- Low Barrier to Entry = More Competitive
and Threats

- More Suppliers = Less Power - More Customers = Less Power

Substitute = Provide same/similar value in a

different way/meanings
- Zoom (similar value, different product)
- Product Implementations
1. Create new products or services
2. Enhance products or services
3. Differentiate products or services
- System Implementations
1. lock in customers and buyers
2. lock in suppliers
3. raise barriers to market entry
4. establish alliances
5. reduce costs
- Differentiate (programs not offered in other competitions