MARKETING OF

SERVICES (MKSR). 1800118

19
GROUP-A
|Ama.I. (a) Tune
b) FalaR
cFal
d)BSP- Baaie Sewtce Packoge
(e) ) TMamspot sviu 6aa lscal ae+ v(sCt
i ) Ponchalion tring
Aa 2.Li) Sevi di'luunuiallen it a marat
to
tHal gy tha buinasars u
dustinguil a

vi ym similan a u g
DD

&addod to Hu teat oan Llin, uhtu ntsulls n

th prut uul

(f1) Fuomt khite Huu to th uo Pant

pamy víubl kon cdteta amd im dinad

Cetan i t m, su as tu Mankelug UA
Supo GH Kln- salls v i u lama

602
MARKE TING. OF 1800I11B 2/19
SERVICES (MKSR2
Pautmerahp in
HAm eh'ung fs a alalionahip
Huu Jaameuie
-

uuten tha sowice PRevida-

stri nmal tha it
clovelops amd ptim'2es
a
Hu
panlies
-

eALs h6n dalw by hun

achu'uts
not
v TTh
h swi daltary lum euuopasAes
viu'b elmoniaa iAwiLL operaling
bu
pim, plsyu Qmd tht phyafcal aelnes,
AD meludes Oxpsuune t btun Cumens.

Ava- 8. ) Tha humahl3 5 frnchuting one a s

kolbuLs
aThe hamthd puuevtd datarlsd mainino
Honee buaning all the ceat thaimug

b)T Fameha has ha tnune oh bumia

t addutfoma
h u m buamess uuth
tha
DAMai o ComiTmug
aaitamu no
hamchten
MARKE TTNY OF D 1800118
LSERVICES (MKSR)_ 3/19
| ThaFuanelni'ss Phevids ha adviu and/n halp
m rodemlihyng Autolal bading lecaJioms o

8peMali4 keHtonte ken tha hamehes

| d) Twe HamdhiseA has aRLss to us the
taada manu, CopynugI,
FMamehsn's Palima,

BUmLka

e) The Yponnd baub Previdsd ley a

tuamehtsr gHaty naduca CL

FHanc ' u busneAA Au

batR Ralis
h e Fanhison may mgotialt
KinaMAe O msHe lavauutakl umdstions, kon
wh mameial e tmslitulims
hnanehises
MARKETING OF 800 I18
SERVICES (MK SR)
) T fmupsran ce eSewiu Manlol+mg ane as
Uuus
ReAsurcu Utzalion Prspen Senurte
a Ophnnal
t ake t a &ptina u e
clo lamung p s
HlaswteCs l duct fhe
the bhganf ialnal
waalage
b)ImencaAndtundand e LiingAa
ontHibullm o t e iuwice thsn tsuuands t \ e
asmCrteaAd w t a n d a n d
nali onal intomu
MaAANA
dsone

alAD p r m d

e)Teehnsluical Advauctwu .-MsA Lophualitald|

ehnulsgfs bas encsLuagcd
ndi'viduals fo
f
adop ew dowicss and as mads
olaliany mow fl uesung d eltecie.

UC8 0 492
MDRKETING OF | 1b00u13 5 /19
LSERVICES (KSR)
d) HaA Enplournemt Aveuos The doue Loprnem
AQwfce Aetlon uil halp m station

fokA m anous dckons he BPOA, hsapita t ,

m tunm Promolo and
toLungm, netail, eka. Thb
Mation.
douelep the uLa
dlouelsps anbuth +Ae

e Addsto Co ont amd Leauna- Saruice sett

PHOvdle ample o lb amd lutfsune to hu like

Pnowolng anous
aLommon AMOM . By
suur ines asy ad
dnvrce, ftdentey makes
nooth

m ExpoG-Du to tha 80suth m

Cd

Im th expomUb he COunIuy Th ina

wlli d n napid Gneuut ocsLmty'
wy
MARKETING. , OF 18001113 6/19
SERVICcES (MKSR)
plamumg3
|(1) he ips wolucd &alss Pemgliom

a)EAtabl'chmeu Obecl+ues - Sales-PrewslionM

aReordiua r t the toarnae
oeclis nay
,reeluas
maHal,
6mclude h
menaaac
eneswragenwen-
C6uld
age GH e kuflding e t u a amene Ms-UAkra
bnnd LALA&

b)&tt Seleeiom PenelTonal Teols-nomotiena

Ghedues terem hsr t a lbauis ten aslecdiing
salss 9a0vuohm foolo.
thu
-

AtqpPt appLPuiala
Thec-amd eeetiemeas ea c easl mLat ae
aAADAARd w't a n d to acdueuia hese
fn HeApt et eacl tagek mankel.
sloreei
MARKE TING OF 18D0l|18
LSERVTCES (MKSR)
med +o be
CPlanuing , - The maju daus(ns thal
mad whon doamng the &oas- Pnongluon
Pnagramme mlal to tha inuing a prsuatrom
nd hsuw lona his tool is to ba dard

Pae-Teslg Ths muds d ba wnduntalan to

ex penau pnobloms aru
OMALU
e AL ha polinray
de olisusunad

e )Impamamlalu The PrBgMLamwma

p lenonlalim AmA melude huo ipsatant

Lme a c o , viz .
uad Time amd Sell-im Time.

Evadualfn- h fenhsnumaMce th pro.sl+om

mLds to aasund 0gahnal e elsenl+ues
A.alefeclirusa a Speikie amd quall{able
MARKETTNG. OF 18008 8/11
SERVICES (MKSR)
AOAULe dihu' bultom
( FaED
hanne
a) Marlke Cowafdutaltsvs

LwgunmmOA - Tne l t n a l i Purpsde fá to

AMA t wmAUnH h sne t t Hequ nememlo

aud
Md mline J utmurs u a t lha apk im

u i l deetotig hawwwwd diLhrubulfon

-m uualomr bupy|
Atowvmn buing hatoil
CuAtOma
aloiLs Li'ke ttu m he uuing tv&pemd
the daie hon enadi, Hhe pnajeronce Perumal
attuiow, ete. akhe t a
Asru d s i b u -
|-4fon hawauls.
b) Sewic ComadaHaomu

Unil Value- Sewts 8Lsw value amd

sold thmough
w'dolMen . Om tar ottun had, OXPemai aMd

tarls aMads dAVÝCLA oun Leld dihety ley te

Pnedluco.

C 8 0 D 4 2
 MARKETING, OF eo 18001118 9/19
SERVICES (MKSR)
Sewis H9uuing domss
Jehmical ma lie
waace to Jae miacliam a ohm dutaesly
t h e áUwit pneviden

MPddlman CnarloalToma
Aom muddleman a destnad a
Availalo ity
| o a u lable, g V ce Prevtdan May han to
eatab L i euun diktrubulTom nelwo

'Atitades - Middlenen uho dsmot- Lka a häum's

markelng pslsuu may Hapus t» hand

d)Ceab- Cherce a hamunel thsuld be mada

cOA dthubufon thnouge
ale tmpuung he
allinallhe eawwls.

UC 8
L
02
 MARKETINYOF 800118 D/ 19
SERVIeES (MkSR)
GRoUP- B

Aa. 1. (oa) The challenges mtamgrbi'tt m sexvie

ndua folsus
CenAUmaHa
9 Phoblom (n evalualim e causu,

amnor Awi busM punchasig, thay kfind

f dihelt to evalual S loat uthoul poymg

)Poblem im dplay 8ccatae AlMurs is mol a

camnst ks &ond en dstplasyod
Phuyar'cal Preodut, it
to attHA c CtstenaM

tnuuat - Cemaumans hind ut ueny

t Lack
ihampilats
dhelt to trual
usta S e i , touc i,
o n t a pneolu, u

keal
Pai'c Pacblems - Tt is d k t i t to 'prses ka

Custmus aL Hudw to pay on SMuhui

aible.

c s 0 049 2
MARKETING 0DF OOiU8 II/19
SERVICcES (MKSR).
bulyeom Geods and and Sewies
DTeem e
Mankeing at as elsuLA

BASTC Goos MAR KETING SERVIC ES MARKE TING

|Meaui Gpocs wwarke tig H a Stwi markeing MatEs

NmaHOug aciihes ae ecemsuc aclivthes,

alfged t pnomaolí amd al 6ensd by thu buinass
Opecie proeluek bon at fL lens n
cunlTtulan 4amunNt adlquaT CoWmdanalion.

Maalna 4P'sPhoduel, fnuce, 7P4P's+leope,

Pace, Irmelion. noceAs, Pheal
eyido
THanak T cam be -tAAA swnac Tts meeen swnad
nd Haald fo 0MgenGH HEANd /tuamawad
to unottun pant
lamgibiity Th aL tamp?hle to Tney an tmeampfble

StporabiLty|Produet anal cowpaug Snuice caer be

Pndueng it, ane spanaole AtpenalE om fL

Qualfy Gualt 5a paduet Qualih , ácnufes

Comporu&m ta a eaally s not ameasuLablt.
maaLUOd
MARKETING, OF 2./1
SERVICES (MKSR)
(L) Tha vaHI&Lus

Adro in Imolfa

Ecomowc allluenee
Dne a key fa ceens
O HVr R te
Ath bolomand

he Ecomuomue Libenalica l+on

ecoore alumte
fe Imdiau
PocoAs
hoceAshas had a Poative tmpact om
ineome as cu as #nei'n
hsusholds.7hin
PushadCAcalia a odomand
d mamd
beom
ependihtne has
aMd n v i t s .
b0H Vany Geeols

Du to h a aat He tm
Conaume auwmce
mom CMAwmMAA, hey a a Uactid
touuand mew OOcLA he cluhs hoalt clulo,
dmd ttho4e aHe
n , enuo uraiwmw,el.
Mueh asl ham euea bene |here i
GUBLUu
k f a m ehampe im paltlHun nily
ependitune.

uC o 0a 2
MARKETING. OF
SERUICES (MKSR) 800U1 13 /19

TMauet SophiaNaliom - hampas Fon the fnkorMmalion|

d a Sophs calid ampes
manke uh uatomu expecralibus a
a0 hh . Cuutromns toola a Jau a

| uale mw MOMAO 6rwr'tes availalale t thum

manly due to uarUni2alioM. E:peming 6
Oee u l ke KFC beino's,el ase fle

md HOA o nano spstialion .

i) harumdlion Bton- Recont nvenliens ad

unsvalir m t es eld a cgmumicalïons

bnogad malos. T
Ia tha dleped counkes that aue maling
eens to louild a aupuHhgha' on Commumita -
-*ono . PHanalie chages awe g d in
E nlinmel, email.
MARKETING OF
SERVICES (MK SR). &00118 4/19
v CltuHa change -The emangonee muelaan
aflres place thadittonal ofut aumitses
dowMamd ke
educalTon, h a l cae, nlitainmamt, ksunisn,
ete. Toue has haem a maksct ehamge in the

hsuget ProCaAALA Halalimg to investronavnt, ieiun

KTne, ete.

viRawwpamt knalon Rampam gualion

Ubon and uoam
Hm HuuHal amol don
aNAAsbas lud to
HOak eslala
dn

|Vi) GouMMOM Pstrty - Recant palutse &

d to 4Aa
punakalom
40-wfte

Uee 42
MA RKETING OF
LSERVTCES (MKSR) 1800t18 15/1

uhsa Gutpu f mot a phyaical PMu c- 6

LOnlucon, is Conaumad at he ma ik *
Poolu cad, amd psvides addad valua im kums

Thb to On wite
( puthaatt m as

he eabTA th Avite markelimg a a as

alLsus -
Penthadat lihy As a maraktakle cowmnmadaty,a
&i has o i dsas e Peahabiltt Timme
elewnevuaAAmus Umeu imp®NÉaMea.
Aed foolay, f Lsak ksnanen
Camms be oNAd uAQd ONOUAn
t)Gualty muaALLACENL us vey dheult
to maa a ua t e a 40wfu. We cam '
mALLL t n hemuma sowite loud becauuae

PuMehasA Anada M caAu awras

UC8 492
MARKETING 0F )
SERVICES (MKSR) 300t18 6/19

Owmeralnip - The sumanAip o the dea omca

a s to b
ald Cannolb mamalud
ehn Ad by tha csnaumast deeliine .

vTmtangfblfty - Aatruce, ky malia

puOmoling the Sale
mtamgi ble .
Whi dellng
comcunlrati enltiuly
a wee, Uue han
he honefus amd alcanl+on a ouge Cam
Om
u tAhat 4lrwfce
deue a l
be
Tmaapatablhy o-Feuona &Awite camnet
&Apanad o r tha ivoliviluak. Sona Sanvices an
CHRaTd anol cuppli'ed simwltamususly. Deniu
and donwts ar
musfubm, ete CHLala
upply

vi Helisgemuty Te quality 40rufas cammat

sndard 2ad. Evon the tutput uaity

&0ic oknsrerm lust-gmans to ustome.
E A ATthnitan Cammstens &ae quality
4ots
MARVET TNGMK
OFSR)
SERVICeES (MKSR)
7 19

() Th baals oh Pufcng Awrs aNA 0 fsllsuus

CoAt Baao Apphusachu Haru, tte 9mpaM{
d e e Mmallal
daliumf'ns the puce ay addaing
Coo, oltru d albou CA, e u h t a d amd petcovtape
. Th mthed ús Uad hy adwauliang

aq0mues, ConaLUia t F cmely taed

-PPHene.

) o p e nton Baand Apueno- Ha, he pu'csg

&witao uo dm aArsdtimg to the pnusa

method s eet
&nalt Cmpelíte.ns. Th

uheM &wicos a n lond otd that is uham tha

pnoviolan
imal
.Ln elfepelues uhane theneuo a

Uww.bA tm ange Lenuiu providns su ch as

asme tngluakr
MARUETING OF 0018 18/19
SERVICES (MkSR)
Appeorh:-Ho, Hhe
tit) Bemamo-Baa0d uung

PA a Att ccedfma t» the Custom

th Senvrces
value aa6ualid
Pe-Lption uAr do
wwpo4Dmt hfmg a Company
Ihemast
tw ustomans he
i t e A m a l a the value
valua nay R pencoied
anutces. a
opat
tasl, nsuulsdge, aooety t»
n ha baal

ay ee.
kolsus
Te Psbema en Pnictng ate a

Perishabflty - Sftes ae mahad

bt
cl a l
hei Peshabi* md he at
ba mal thnsug
dialrona iim demand Camnsl-
sun
wonlrp So, bel+ls and ainlines ohn
SaAOM

UCe 74|9|2
MARVETING , OF
SERVIES (MXSR). e0DI18 19/19

OIntamgfbrtty ntangihi' craal Prsbkem

o g ondamgoiiutt, he
G dfuuit it to caleulalf coat aMd
alEA the ncleme uuaros mem- Umzs
sluites, dueh as es doct»ns, lauuyer, ete
Im auth Prn'e ettkod
aohaTom.
Regulaory Fanaus - The paitus u
bukyed t HAAulallma e e h by Ha
0RUmew a d Uuns

F amk linestr u cOnenollad by

GouUmenk Tnda