Guerrero, Joshua T.

BSHM A2020

LESSON 1 QUIZ

Identify the following:

Allocentric 1. Travelers who are highly adventurous and curious and have a strong desire for new and
varied experiences

Club Middeterrance 2. The most popular travel club which originated in Western Europe and then
spread to North America and other areas of the world

Pull Factors_ 3. Appreciation of beauty

Self – actualization 4. Personal self-fulfillment

Mid Centric Travelers__ 5. Individuals who are in the midrange between allocentrics and psychocentrics

Status and prestige motivators 6. Travelers whose trips are shouldered by the company

Incentive Travelers 7. Travel given by companies to employees as a reward for their accomplishments

Lack of Interest of Travel 8. Travelers who are not adventurous

The elderly_ 9. Individuals who are 50 years of age and over who have the money, time, and the desire
to travel extensively

Interpersonal motivators 10. The desire to meet other people, visit friends and relatives

CHAPTER QUIZ. Enumerate the following.

11–15. The hierarchy of needs

-Physiological needs

-Safety Needs

-Self-esteem

- Self-actualization

16–18. Classification of travelers based on personality

-The Elderly

-Family-Pleasure Travelers

- Resort Travelers

19–20. Kinds of business travellers

- Business travellers

- Pleasure/ Personal travelers

LESSON 2 QUIZ

Identify the following.

Dependence versus autonomy 1. A type of tourist who arranges his own trip and does not seek the help
of a tour agency

Social Tourism 2. A subsidized system of travel through the intervention of the government, employer,
or labor union

The Organized 3. A type of tourist who is the least adventurous

Relaxation versus activity 4. Relaxation virus activity. Tours arranged for those interested in a particular
activity

Non-Institutionalized tourist roles 5. Tourist roles that are attached to the tourist establishment

The Explorer 6. A type of tourist who associates with the people he visits and tries to speak their
language

Social tourism 7. Tours given by firms to employees as a reward for a special achievement

Social tourism 8. Position in society

Order versus disorder 9. The freedom to determine one’s actions and behavior

Relaxation versus activity 10. A new or interesting experience

CHAPTER QUIZ. Enumerate the following.

11–14. The socioeconomic variables

11. Age
12. Income and social status
13. Education
14. Life stages of the family

15–18. The preferences of the international tourist

15. Complete relaxation to CONSTANT

16. Traveling near one’s home environment to a totally strange
Environment
17. Complete dependence on group travel to traveling alone
18. Order to discover

19–20. The types of institutionalized tourist roles

19. Institutionalized tourist roles

20. non-institutionalized tourist roles
ACTIVITY 3

Identify the following.

Culture 1. A set of beliefs, values, habits, and forms of behavior that are transmitted from generation to
generation

Culture Shock 2. When a person becomes shocked and disoriented at a place because of the severe
contrast to his own familiar lifestyle and customs

Handicraft 3. A particular skill or art performed with the hands

Agriculture 4. The science of cultivating land and raising crops and livestock

Food and drink 5. Purchase and sale of goods and services

Art 6. The creation of works of beauty

History 7. A record of past events

Music 8. An art form consisting of rhythmic succession of sounds

Dancing 9. A series of rhythmical steps and movements in time to music

Literature 10. A body of written material of a particular culture or people

CHAPTER QUIZ. Enumerate the following.

11–20. The cultural factors with tourist appeal

Art

Music

Dance

Food and drink

Science

Government

Religion

Handicraft

History

Agriculture
ACTIVITY 5

Identify the following.

Health Spa 1. A resort with mineral springs

Hotel 2. Facilities for the lodging of visitors in a destination

Franchising 3. The concept of dividing the ownership and use of a lodging property among investors

Guess House 4. Family-owned accommodation facilities

Apartment hotels 5. Buildings which contain independent and furnished apartments

Double room 6. Hotel room occupied by two persons

Paradores 7. Old castles, convents, or monasteries that have been converted into hotels by the
government

Motel 8. Hotels built along highways

Franchise 9. The authorization given by one company to another to sell its products

Management Contract 10. A written agreement between the owner and the operator of a hotel in
which the operator assumes full responsibility in managing the hotel

CHAPTER QUIZ. Enumerate the following.

11–17. Types of accommodation

Hotels

Motels

Resort hotel

Pensions

Paradors

Condominium hotels

Campgrounds

18–20. Reasons why airline companies link with hotels

- Less Cost

- Convenient
ACTIVITY 6

Identify the following.

Ethic restaurants 1. Restaurants that feature the food of a specific region or country

Cafeterias 2. Restaurants that offer limited menu with low prices

Fraunces Tavern 3. A famous tavern in New York

MENUS 4. It contains what the restaurant offers as well as the selling price.

Breakeven point 5. It is the point in which total costs equal total revenue.

Buffet restaurants 6. Restaurants that offer “all you can eat” hot and cold food for one price

Deli shops 7. Restaurants that provide delicatessen food service

Gross profit 8. The selling price of an item less its food cost

Transportation restaurants 9. Restaurants found along bus transportation routes

Average guest spending 10. Another term for average guest spending

CHAPTER QUIZ. Enumerate the following.

11–17. Types of restaurants

11. Family-style restaurants

12. Coffee shops
13. Cafeterias
14. Gourmet restaurants
15. Ethnic restaurants
16. Fast-food restaurants
17. Deli shops

18–20. Examples of franchised restaurants

18. McDonald’s
19. Burger King
20. KFC
Guerrero, Joshua T. BSHM A11
ACTIVITY 7

Identify the following.

Recreation 1. The productive use of free time

Recreational Activity 2. Recreation service that takes care of the recreation needs of persons with
physical, mental, and social disabilities

Commercial reaction enterprises 3. Privately-owned recreation enterprises which operate to make a

profit

Special Olympics 4. An international program of physical fitness, sports training, and athletic
competition for children and adults with disabilities

Theme Parks 5. A park with a particular image or motif

Recreation 6. The process of giving life to something

Emerging Professional Identity_ 7. Organizations that provide recreational activities for their own
members

Water park8. Water-based parks

Playground 9. A play center for children

Walt Disney World 10. The most popular theme park in the United States

CHAPTER QUIZ. Enumerate the following.

11–16. Factors that promote the growth of recreation

11. Increase in discretionary time

12. Public interest in Health and fitness

13. Influence of technology

14. Therapeutic recreation service

15. Commodification of leisure

16. New leisure roles for women

17–20. Four types of organized recreation

-Government Recreation Agency

- Voluntary non-profit organization

- private membership organization

- Employee recreation program

ACTIVITY 8

Identify the following.

International Association of Amusement Parks and Attractions (IAAPA) 1. The world’s largest
amusement park and attractions association

Disneyland 2. A popular theme park in Hong Kong

museum and galleries 3. Attractions that appeal to those who want to learn about ancient civilization

Bakken 4. The oldest amusement park in the world

Everland Theme park 5. A popular theme park in South Korea

Nature attractions 6. Attractions that appeal to travelers because of their natural beauty

Adventures Attractions 7. Attractions that appeal to those who seek exciting adventures

The Nature and Scope of tourist attractions 8. A tourism component that motivates people to travel

Amusement parks 9. Entertainment attractions in specific locations that provide enjoyment to people of
all ages

Product development creating world class destinations 10. A new method or concept in the tourism
business

CHAPTER QUIZ. Enumerate the following.

11–16. Kind of attractions

11. Historic houses

12. Museums and galleries
13. Wildlife attractions
14. Castles
15.Botanical gardens
16. Stream railways

17–20. Areas that affect the future of tourist attractions

17. Providing a venue for corporate hospitality, meetings, and product launches
18. Hosting weddings and birthday parties
19. Generating rental income from alternative usage of
Infrastructure
20. Introducing car parking charges or leasing to a management company.
ACTIVITY 9 Identify the following.

Convention 1. An event in which meetings are combined with exhibitions

International Legal Treaty 2. The European term for "convention"

Convention and Visitors Bureau (CVB)3. A nonprofit umbrella organization that represents a city in
servicing business or pleasure travelers to the city

Expositions and Exhibitions 4. An event designed to bring together suppliers of products and services to
demonstrate their products and services to attendees to generate sales

Exposition 5. The European term for "exposition"

Events 6. A broad range of activities that are designed around various themes to enhance interest in the
destination

Meeting Planner 7. An individual who works for a corporation whose primary responsibility is to plan
meetings for that company

Incentives 8. Travel offered as a reward to encourage productivity

Meetings 9. A gathering of people for business, social, or religious purpose

Convention and Visitors Bureau (CVB) 10. A nonprofit organization designed to assist individuals in their
pursuit of common goals and interests

CHAPTER QUIZ. Enumerate the following.

11–15. Convention and special events management companies

11.) Corporate Events

12.) Meeting, Conventions, Expositions

13.) Public Events

14.) Retail Events

15.) Social/Private Events

16–20. Professional associations in the MICE industry

16.) American Society of Association-Executives (ASAE)

17.) Convention Industry Council (CIC)

18.) International Congress and Convention Association (ICCA)

19.) Foundation for International Meeting (FIM)

20.) European Meetings Industry Liaison Group or European Alliance of the CIC
ACTIVITY 10

Identify the following.

Marketing mix 1. The combination of elements that interact and complement each other

Marketing 2. Activities that bring a product or service from the manufacturer to the end user

Consumer Orientation 3. The process of grouping together people with similar needs and wants in
order to serve the market better

Societal-marketing approach or societal orientation 4. A type of orientation that satisfies the needs of
the community

Saturation 5. The stage of the product life cycle in which the volume of sales reaches its peak

Marketing Orientation 6. A type of orientation that satisfies the needs of the buyer

Psychographic Segmentation Criteria 7. A segmentation technique used in highly-specialized markets

Identification of alternatives strategies for reaching the desired goal 8. A marketing process in which
objectives are stated and the methods of attaining them are identified

Market Segmentation 9. The grouping together of people with similar needs and wants

Marketing Channels 10. Organizations that bridge the gap between the producer and the tourist

CHAPTER QUIZ. Enumerate the following.

11–16. Steps in determining a market strategy

11.) Collection of Data

12.) Analysis of Data

13.) Identification of alternatives strategies for reaching the desired goal

14.) Cost-benefit analysis

15.) Selecting alternatives and plan information

16.) Control Procedures

17–20. Categories of market segmentation

17.) Socioeconomic Criteria

18.) Product-related Criteria

19.) Psychographic Segmentation Criteria

20.) Geographic Considerations

ACTIVITY 11

Identify the following.

Promotion 1. A major tool used in marketing a tourist product

News Papers 2. An expensive advertising medium used when wider coverage is required

Gadgets 3. Tools that send the message to the customers

Notebook 4. Sales tool commonly used by travel agents

Sales Intelligence 5. Sales tool which presents a complete travel program

Personal selling 6. An oral presentation to one or more prospective customers on a face-to-face basis

Sales Promotion 7. Activities that encourage a purchase

Radio 8. A more flexible and cost-efficient form of mass media

Direct Marketing 9. Sales tool consisting of a simple sheet which provides minimum information

Public Relations 10. The presentation of ideas, goods, or services about an organization using mass
media

CHAPTER QUIZ. Enumerate the following.

11–15. Types of promotion mix

 Advertising
 Direct Marketing
 Personal Selling
 Public Relations
 Sales Promotion

16–20. Forms of advertising

 Radio
 Television
 Directories
 Newspaper
 Outdoor and Transit
ACTIVITY 12

Identify the following.

Retails Travel Agent 1. Travel agents who sell travel service directly to the consumers

Retail travel agents2. An agent who distributes travel service from suppliers to the consumers

Tourism distribution channel 3. The link between the suppliers of travel services and the consumers

Direct Distribution 4. A type of distribution in which the producer sells directly to the consumer

Vertically-integrated channels 5. A distribution channel in which production and retail distribution are
owned and controlled by a single company

Motor Coach Brokers 6. Intermediaries who organize motor coach tours to full-time professionals

Retail travel agents 7. He or she combines the individual components of a holiday into a product which
is sold directly to consumers or through travel agents.

Meeting and Convention Planners and Destination Planners 8. They specialize in planning and
organizing meetings.

Corporate Travel Firms 9. Travel firms which handle the travel accounts of corporations

Vertically-Coordinated Channels 10. A type of distribution which is suitable for products with a high unit
price

CHAPTER QUIZ. Enumerate the following.

11–14. Travel firms which handle the travel accounts of corporations

 Incentive Travel Company

 Meeting and Convention Planners and Destination Planners
 Corporate Travel Firms
 Motor Coach Brokers

15–17. Types of distribution channels

 Consensus Channels
 Vertically-integrated Channels
 Vertically-Coordinated Channels

18–20. Kinds of distribution strategies

 Product supplier-consumer channel

 Product supplier-travel agent-consumer channel
 Product supplier-tour operator-consumer channel
ACTIVITY 13

Identify the following.

Backpackers and adventure travelers1. Travelers who look for unique destinations

Background analysis phase 2. The first step in the tourism planning process

Barriers to planning 3. Various approaches employed to achieve the planning goals

The stagnation and decline of a destination or attraction 4. Obstacles in tourism planning

Planning 5. Dynamic process of determining goals, selecting alternatives to achieve these goals,
implementing the chosen alternatives, and evaluating the choice

Political, Physical, Social and Economic 6. A list of the area’s resource components

Planning process 7. The target in a destination area

Travel and Tourism 8. The ranking or grading of the appeal of tourism resources

Tourist Attraction 9. A detailed research on the things the tourist does in a destination

Synthesis Phase 10. A step in the tourism planning from where major conclusions are formulated

CHAPTER QUIZ. Enumerate the following.

11–15. Steps in the tourism planning process

 Background Analysis phase

 Detailed research and analysis phase
 Synthesis phase
 Goal-setting, strategy selection, and objective setting phase
 Plan development phase

16–20. Physical impacts of poor tourism planning

 Damage or permanent alternation of the physical environment

 Damage or permanent alternation of historical/cultural landmarks and resources
 Overcrowding and congestion
 Pollution
 Traffic Problems
ACTIVITY 14

Identify the following.

Tariff 1. Removal of import duties on goods and services required by the project

Force Majeure 2. A form of incentive in which the government agency buys some of the available shares
in the project

An action plan 3. A plan which provides guidelines for development

Rebound Effect 4. The effect of the conservation and protection of the environment

Equity Contribution 5. The project is profit-generating and economically viable

An analysis of potential exit strategies 6. The method which is frequently used in feasibility studies

Derived Method 7. Research method which uses a small group of persons to investigate a research
subject

Long run forecasting 8. Forecasts which last for two to five years

Stimulators and entrepreneurs 9. A fiscal incentive in which the government defers the payment of
taxes for a specific time period

Fiscal Incentive 10. An incentive in which the amount of interest for a loan is reduced

CHAPTER QUIZ. Enumerate the following.

11–13. Fiscal incentives

Fiscal incentives are aspects of fiscal policy that are able to influence and induce the behaviors of people
and firms to act in a particular way by offering financial reward for certain activities.

14–15. Direct and indirect incentives

Direct Incentives a direct incentive is an action taken with the objective of causing another action or
other actions.

Indirect Incentives Indirect incentive measures change the relative costs and benefits of specific
activities in an indirect way.
ACTIVITY 15

Identify the following.

Flight Attendant 1. An airline employee whose main responsibility is to make passengers comfortable

Ground Host/Hostess 2. The airline staff who renders personal services to passengers in airline terminals

Travel Agent 3. He or she designs tours and travel packages.

Sales Manager 4. He or she manages permanent or temporary lodging facilities.

Reservation agent 5. He or she rents cars to customers at airports, hotels, and marinas.

Cruise line Director 6. He or she plans entertainment and port of call information for passengers of
cruise ships.

Buss Attendant 7. He or she welcomes passengers boarding a motor coach.

Travel Agent 8. He or she arranges travel services for customers.

Social Director 9. He or she plans and organizes recreational activities for cruise passengers.

Airline catering Service 10. He prepares quality meals for airline passengers.

CHAPTER QUIZ. Enumerate the following.

11–15. Employment opportunities in airlines

 Flight attendant
 Flight attendant supervisor
 Gate agent
 Airline lounge receptionist
 Crew Scheduler

16–20. Employment opportunities in cruise ships

 Deck Crew
 Cruise Directors
 Host and Hostesses
 Expedition leaders
 Naturalist