MODERN POP ART MOVEMENT AND ITS INFLUENCE ON VIEWS AND BELIEFS

SYSTEM IF SENIOR HIGH SCHOOL STUDENTS TOWARDS VINZONIANS

CULTURE

INTRODUCTION

Pop art, which emerged in the mid-1950s in Britain and the late-1950s in the
United States, reached its zenith in the 1960s. It began as a rebellion against the
dominant approaches to art and culture and traditional conceptions of what art ought to
be. According to Lotha (2022), young artists felt that what they were taught in art school
and what they observed in museums had nothing to do with their daily lives or the things
they observed in their environment. Instead, they drew imagery from sources such as
Hollywood films, advertisements, product packaging, pop music, and comic books.

According to an article of From Light 2 Art (2022), Pop Art was characterized as
a response to the postwar era's commodity-driven ideals, often employing mundane
objects (such as soup cans, comic strips, hamburgers, and road signs) as the subject
matter or as an integral part of the work, whether as a simple reflection of society or as
a commentary on the increasing commercialization and materialization of culture. The
movement ushered in a new and accessible approach to art in the Philippines, which
was primarily distinguished by a focus on popular culture and imaginative interpretations
of commercial products (Mabini, 2018).

Pop Art altered how people viewed artwork and paved the way for a new artistic
revolution in which creators gave free rein to their imaginations and rejected traditional
art-world conventions (Platt, 2021). Not only by that, pop art had also brought bold
colors and eye-catching posters to the masses.

According to Lando (2020), in a small municipality in Luzon, Philippines, Tacboan

was the old name for what is now known as Vinzons, but it was changed to Indan at a
later date. The city's current name honors Wenceslao Q. Vinzons, a former governor
and delegate to the 1935 constitutional convention, who is widely regarded as one of
the city's most prominent natives. During WWII, he led a group of guerilla fighters in an
effort to overthrow the Japanese government, but he was eventually captured and killed
by the occupiers. Franciscan friars founded the town of Vinzons in 1581. St. Peter's
Church was erected for the first time by Fr. Losar, the parish priest. Until then, the third-
class municipality of Camarines Norte Province is called Vinzons.

Lando (2020) added that in the present, Vinzons relies heavily on agriculture and
fishing for its economy. Products like rice, coconut oil, and fish are major exports. In line
with this, the tourism industry is quickly gaining importance as a secondary revenue
stream. However, in spite of its excellent beaches and other cultural heritage sites,
Calaguas Island is not as well-known as other Philippine destinations like Boracay and
Cagbalete.

In the current context of federal state educational standards implementation, the

general art education outcomes are naturally linked to the achievement of students'
individual, subject, and metasubject outcomes. Obviously, there is a certain logic to the
process of achieving such results, which depends on the teacher's implementation of
the corresponding primary and basic general education basic educational programs,
making use of a wide variety of teaching art forms, methods, and techniques, etc.
(Haley & Blakeman, 2018). In a basic school art course, students are encouraged to
use their own personal styles and approaches to create their final projects.

In addition to the aforementioned factors, the problem arises from the pressing
need to constantly replenish the artistically developed audience, the worry that future
adults will not know how to protect the artistic legacy of previous generations, and the
desire to preserve the historical and cultural landmarks of a community.
REFERENCES

FromLight2Art. (2022, October 12). POP Art’s Powerful Influence Today. FromLight2Art.
Accessed from https://fromlight2art.com/pop-arts-influence-today/?cookie-state-
change=1673971103549

Haley, E., Blakeman, R. (2018, November 15). Case Study: Teaching Design in
Advertising. Lessons From a Portfolio School. Journal of Advertising Education,
22(2), 73-88. Accessed from https://dx.doi.org/10.1177/1098048218807150

Lando, R. (2020, June 14). Vinzons History, Tourist Spots, Festival, Officials. PeoPlaid.
Accessed from https://peoplaid.com/2020/06/13/vinzons-camarines-norte/

Lotha, G. (2022, December 9). Pop art: Additional Information. The Editors of
Encyclopedia Britannica. Accessed from
https://www.britannica.com/art/Pop-art/additional-info#history

Mabini, M. (2018, October 4). Exploring The Beauty of Pop Arts in the Philippines.
PHILIPPINES POP ART. Accessed from
https://bautistamabini.wordpress.com/2018/09/27/philippine-pop-art/

Platt, J. (2021, June 24). How Pop-Art Changed Perception of Art. Art Business News.
Accessed from https://artbusinessnews.com/2021/06/how-pop-art-changed-
perception-of-art/